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About us


For the past three decades, the privately-owned Equiflor Corporation has been a leading fresh flower grower and distributor
in the region. We hand grow and carefully nurture each plant to bring you the highest quality flowers every time. What
started as a family business in 1986 has flourished into a household name, with our nationally-branded, fresh-cut “Rio
Roses” distributed via a network of flower wholesalers across the US and Canada. From our state-of-the-art distribution
center near Miami International Airport, we manage the growth, importation, distribution, and marketing of roses,
carnations, and specialty flowers from the major growing regions of the world.


Our fresh flowers are packaged and distributed under five exclusive, registered trademark names: Rio Roses, Private Collection, Baby Rio, Rio Carnations, and Rio Specialty Flowers, including chrysanthemums and novelty products like Ranunculus and Delphinium. Rio carries over 20 different product types and hundreds of unique floral varieties to create that perfect arrangement every time.


Only minutes from Miami International Airport, the Rio Roses Miami Distribution Center is located in the “gateway to Latin
America.” The compound boasts 50,000 square feet of high end shipping, marketing, and customer service facilities with
state-of-the-art refrigerated storage and an exceptional team that works daily to uphold Rio’s standards of excellence.