About Us

Founded in 1986, Equiflor Corporation is a U.S. privately owned and managed fresh flower grower, importer, distributor and marketer of Roses, Carnations and Specialty Flowers from the major growing regions of the world. From our state-of-the-art distribution center close to the Miami International Airport, we distribute our nationally branded fresh cut flowers called Rio Roses via a network of wholesale flower distributors across the U.S. and Canada.

One of the Leading Independent Fresh Flower Growers-Importers

Rio currently owns and contracts fresh flower production exceeding 550 acres from its primary production centers located in Colombia, Ecuador, Costa Rica and the Dominican Republic. Year-round production of consistently extraordinary quality products, seasoned customer-focused salespeople and support staff combined with creative marketing enables us to maintain a reputation for integrity and dependability.

Rio Roses is a Grower and Marketer of Brand Name Flowers

Our flowers are packaged and distributed under four exclusive, registered trademarked names - Rio Roses®, Baby Rio™, Rio Carnations and Rio Specialty Flowers which includes products such as chrysanthemums and novelty products like Ranunculus and Delphinium. Rio carries over 20 different product types and hundreds of unique floral varieties.

Consistent Year-Round Availability

Our flower growing and production operations provide consistent, year-round availability of the most popular varieties and follow a demanding set of quality parameters in the production, harvesting and packaging of fresh cut flowers. To our knowledge, Rio Roses is the only off-shore flower grower to create detailed quality specifications for its nationally branded, premium quality fresh flower product lines. 

With quality filters in place at farm level, at our consolidation sites and in Miami, you’re guaranteed Premium Quality Product!


Rio Roses Miami Distribution Center, minutes from the Miami International Airport, occupies 50,000 square feet with a state-of-the-art refrigerated storage, sales, customer service, shipping and marketing facility.