Valentine’s Day is a huge occasion for the flower industry — according to the National Retail Federation, spending in 2016 reached $19.7 billion, and floral purchases took nearly two billion of that! This spending is on the rise, increasing significantly every year since 2010.
“READY FOR THE RUSH? U.S. SOLD $2 BILLION ON VALENTINE’S 2016”
Valentine’s represents one of the biggest sales days for many flower companies and florists, the extra sales mean extra efforts. In the same way that the Main Street florist must order extra stock while avoiding the price rise and ensure deliveries are coordinated well, Rio has to do the same. To help you with your preparations, we’ve got a few handy tips to make sure the day runs smoothly.