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Rio Family

THE ROSE SPECIALISTS

EXPERIENCE SOMETHING
EXTRAORDINARY

At Rio Roses, we are more than just co-workers – we consider ourselves a family.
Our company’s spirit is the basis of our corporate culture. We drive excellence through continual improvement.

VICTOR GIORGINI

President, CEO and Shareholder of Equiflor Corporation (Rio Roses)

R. Victor Giorgini is currently a Shareholder, President and CEO of Equiflor Corporation (Rio Roses). He is originally from Argentina and studied international business management at Florida International University in Miami.

In 1980, Mr. Giorgini began his career in the floral industry working for Southern Rainbow where he was responsible for managing farm relations, production planning, quality assurance and operations. In 1991, he joined Equiflor as senior vice president of farm sourcing and quality assurance. He has been instrumental in developing all Equiflor branded products (Rio Roses) and is responsible for the company’s strict quality specifications and guidelines.

R. Victor Giorgini is currently a board member and served as President of the board of directors of the Association of Floral Importers of Florida (AFIF). He is a member of the Business Anti-Smuggling Coalition (BASC) and also serves as a board member pro bono for two local charter schools that serve underprivileged children.

Mr. Giorgini’s leisure time is dedicated to his family.

Raul Marrero

Senior Vice President and Shareholder of Equiflor Corporation (Rio Roses)

Raul Marrero is currently the Sr. Vice President and Shareholder of Equiflor Corporation (Rio Roses). He is originally from Chicago and studied business at the University of Illinois. He also attended the Darden Business School in Virginia and Miami Dade College.

Raul Marrero’s career in the floral industry began in 1980 with Southern Rainbow Corporation. He joined Equiflor in 1991 as a shareholder and senior vice president of sales and marketing, developing and implementing the educational seminar called Rio Roses + Romance = Revenue.

This initiative inspired Equiflor’s core mission to become an exceptional floral supplier while also providing education and marketing assistance to its many wholesale florist partners. Mr. Marrero has since presented his RRR shows to over 1,000 retail florists and hundreds of wholesale partners. In 2008, he transitioned to senior vice president of the entire company.

Mr. Marrero has been married to the lovely Evelyn Marrero for 37 years and is father to Ryan and Eric.

Oscar Fernandez

Sales Director

Oscar Fernandez is the graduate of the first manager training program at Rio in 1994. He started with Rio in the Sales Department, after studying business administration at Florida International University. Oscar also received a certification from the Dale Carnegie Sales and Human Relations Program and the Franklin Covey Project Management Program.

Oscar is currently the Sales Director at Rio Roses and is one of the main speakers for the Rio Roses+Romance=Revenue Show. The RRR Show is a series of customized presentations Rio designed for its wholesale partners and retail florist shops throughout the United States presenting innovative sales, marketing, education and design trends.

Oscar’s leisure time is spent with his lovely wife and 3 children.

Susan Mesa

Vice President of New Business Development

Susan Mesa has been with Rio Roses for 27 years and worked her way through the company with positions in Traffic, customer service and then sales. Susan studied at Miami-Dade College and majored in Business Administration. She also received a certificate from the Dale Carnegie Sales and Human Relations program, The Anthony Robbins Mastery Course, the FIU Emerging Leader Course and the Franklin Covey Project Management Course.

Along with Raul Marrero, Susan assisted in the development and creation of the Power Partner Program and is a speaker and trainer for the Rio Roses + Romance = Revenue Show which Rio provides to its wholesale partners and retail florists throughout the United States. Susan Mesa is currently the Vice President of New Business Development and leads the Kaizan Project for process improvement at Rio.

Susan is married to her husband Ernesto and has two children, Priscilla and Christian. She also has a beautiful granddaughter Isabella.

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Heather Rogers

Heather Rogers has been a part of the Equiflor family for the past 15 years. She has worn many hats throughout, however as of November 2013 she transitioned into the sales department and became a Trusted Flower Consultant. She has been married to Hunter Rogers since October 2003.
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Ricardo Sangio

Ricardo Sangio has been a trusted flower consultant with Equiflor for over 11 years. He moved from Lima, Peru 19 years ago and graduated from the Florida International University (FIU). He’s been married with Ana for 12 years and have 3 beautiful children, Antonella, Lucciano and Fabrizio.
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Cara Gardner

Cara Gardner is a Trusted Flower Consultant and has been with Equiflor for over 20 years. She has been in the flower industry for 34 years. She has a Bachelor’s degree from the University of Georgia in Education and a Master’s Degree from Florida International University, also in Education.
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Ryan Marrero

Ryan Marrero has been a Trusted Flower Consultant at Rio Roses for over 7 years and has been part of the Equiflor Family for more than 13 years. He has worked in the warehouse, traffic, marketing and now sales.
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Steve Steinberg

Steven Steinberg has been a Trusted flower consultant with Equiflor for over 16 years. He graduated with an advertising degree from the University of Florida and currently resides in Beaumont, TX with his wife and son.