Ready to take advantage of the increased demand this Valentine’s Day? Need some great promotional ideas? We’ve got you covered! Of course, you should be plastering your website, store windows, emails, and social media with red and pink floral arrangements. But here are ten additional ways to help your customers say “I Love You” with flowers this year.
- Create a Groupon Campaign
Valentine’s Day is one of Groupon’s busiest times of the year, so why not get in on the action? Offer a Valentine’s Day special on Groupon, including a floral arrangement and an additional gift, such as candy or a stuffed animal. You may also want to work with another local business, such as a restaurant that does meal delivery, to offer a combined Valentine’s Day “Romantic Dinner at Home” package on Groupon.
- Hold a Contest on Social Media
Everyone loves contests, and they’re a fun way to get your followers engaged with your floral business and your Valentine’s Day products! Be creative: Ask for the best love story, cutest couple photo, most adorable Valentine’s Day pet, or anything you think would get them involved. Promote the contest across social media and offer a prize of a gorgeous Valentine’s floral arrangement to the winner.
- Design a Unique Floral Arrangement
Speaking of Valentine’s floral arrangements, why not create one that’s unique to your shop? Maybe it’s gold-tipped roses in a heart-shaped box, or a vase with an image that symbolizes your town, filled with colorful flowers. Whatever you choose, promote it everywhere, and offer it as a unique gift that the recipient will remember forever.
- Promote a Gift with Purchase
For the week of Valentine’s Day, why not offer customers a gift with every floral purchase? It could be as simple as a small box of gourmet chocolates, wrapped in a ribbon with your store’s logo on it. Customers will appreciate the thoughtfulness, and it just might add up to a lot more sales in that final week — just make sure you promote it across social media.
- Provide Current-customer-only Promotions
Show your current customers how much they mean to you by sharing Valentine’s Day love through special, limited-time promotions. You could offer a discount on their next purchase, a BOGO offer on bouquets, or a unique gift. Whatever you choose, promote it only to current customers, with a “We Love Our Customers” promotional message.
- Sell Gift Cards with Arrangements
A great addition to your Valentine’s Day floral arrangement is a gift card to your shop. By selling a gift card and packaging it with the flowers, it keeps the love of flowers going long after Valentine’s Day. It can also lead to repeat customers, and who knows? Some of those customers may love your flowers so much, they’ll want to start a monthly subscription!
- Design a Valentine’s Day Gift Guide
A great way to show everything you have to offer is with a gift guide, and Valentine’s Day is the perfect time for it. Feature floral arrangements along with additional gifts that customers can bundle with their flowers. Create a digital version and link to it on your website, then promote it across social media. You may also want a printed version to hand out to customers, but only if your store is open for business and you anticipate good walk-in traffic in the weeks leading up to Valentine’s Day.
- Celebrate “Heart Month”
Since February is Women’s Health Awareness Month, why not tie in your Valentine’s Day promotions to this? Perhaps you could donate a percentage of all Valentine’s Day sales to your local chapter of the American Heart Association or Go Red for Women. This would be an excellent way to show you care about real hearts, not just valentine hearts.
- Promote Your Valentine’s Arrangements on Video
Since you’ve gone ahead and created a gift guide, why not turn it into a video? Videos are one of the best ways to reach people on social media. You can present your most beautiful arrangements and show ways to bundle them with other items you have in your shop. You may also want to do a Facebook Live video, where you answer viewer questions and provide recommendations for their perfect Valentine’s floral gift.
- Hold a Last-minute Sale
Make it easy for those last-minute shoppers to purchase their Valentine’s Day flowers by offering ready-made “grab and go” arrangements on Valentine’s Day. You may also want to put together some Valentine’s Day bundles for last-minute purchases. Make sure you promote these to your customer list the day before Valentine’s Day: They’ll be happy to know you’re there to help them with their gifting needs.
We hope we’ve given you plenty of ideas you can use to promote your Valentine’s Day flowers. Let us know how they work for you!
