With all the hustle and bustle of your floral business moving from one holiday or special event to the next, finding ways to increase your sales in between those events can be challenging. That’s what makes “Just Because” flowers such a great idea. Many florists already feature a page of these types of arrangements on their websites.
So, how do you get customers to go to your website’s “Just Because” flowers page? Here, we share ten ideas that you can draw from. Start with one and make a splash on your social media feeds and through emails — then take the next idea and the next. This can give you months of promotions to provide consistent sales between those holidays and events!
The concept of self-care is everywhere these days, particularly with so much stress and anxiety over the past few years! That’s why more and more people are choosing to purchase flowers for themselves. Promoting flowers as a means of self-care is also a great way to sell more flower subscriptions: It’s an easy way for customers to give themselves the gift of beauty and stress relief every month!
2. Celebrate an Accomplishment
Flowers don’t only have to be sent for significant events; customers can send flowers to celebrate any accomplishment. A promotion, completing a major project, overcoming a specific obstacle, purchasing a new home — let your customers know that these and more are fantastic reasons to celebrate with flowers.
3. Send Good Luck
Sending flowers to someone can be a great way to wish them luck before a big performance, job interview, or another important event. Flowers like chrysanthemums and hydrangeas symbolize luck, so create a few “good luck” bouquets and arrangements featuring these flowers.
4. Display Kindness
The world could use more kindness, and random acts of kindness are always appreciated. You can promote sending flowers as an act of kindness for a neighbor, a teacher, a hair stylist, a babysitter, or anyone your customers feel could use a bit more compassion and care in their life.
5. Honor Friendship
Flowers are an excellent way to show appreciation for good friends — not for anything in particular, just for always being there. Use your social media posts to promote the idea of sending flowers to a friend, then ask those who purchased flowers to share a photo of their friend receiving them.
6. “Thinking of You” Flowers
Often people get so busy that they don’t keep in touch with friends and family in other states or areas. Promote sending flowers as a way for your customers to let others know they’re in their thoughts, even if they don’t see them as often as they would like. You can also add a “thinking of you” gift card to add a heartfelt message.
7. Cheer Someone Up
Sometimes, people have a bad day, so sending flowers can cheer them up and end their day on a brighter note. Feature this on your social media by promoting one or two arrangements using flowers you regularly have in stock. This will make it easier to offer same-day delivery of those arrangements to the local area. Then let your customers know they can send one of these “cheer up” arrangements to arrive before the end of the day.
8. Apology Flowers
Flowers are always a great way to say, “I’m sorry.” That’s why you should have a few arrangements available so people can send their apologies to friends, coworkers, and romantic partners. As a note, your customer isn’t likely to want to send a dozen “I’m sorry” roses to a coworker but will definitely want to send them to a spouse or partner, so have different categories of arrangements available!
9. Sending Someone’s Favorite Flower
Here’s a great way to get more engagement on your social media feeds: Ask your customers to find out what their best friend’s favorite flower is, then have them post it in the comments. Then, promote that they send that flower to their friend in a unique “just because” bouquet!
10. No Reason at All!
Does there have to be a reason for your customers to send flowers to another person? Of course not! So, while you’re promoting these various reasons to send “Just Because” flowers, you can also promote simply sending flowers for all their incredible benefits. Flowers bring happiness, reduce stress, improve health, and so much more!
We hope this has given you a few ideas on how to promote “Just Because” flowers. Let us know which ones work best for you!