Instagram has become a major player in the game of online marketing. Knowing the biggest Instagram marketing trends can help you determine what type of content you need to start preparing now in order to stay on top of your social media game.
Here are a few of the top trends:
The hottest trend in Instagram content right now is sponsored content, particularly from influencers. If you’ve never thought of having a paid ad on Instagram, now may be the time to start. It’s not hard to set up, but you should definitely have a strategy in mind before starting so that you can get the most bang for your buck.
Influencers and Specialized Filters
One of the biggest trends when it comes to influencers on Instagram is the use of specialized filters. In fact, influencers are now creating their own preset filters and even selling them, so that their followers can use the same filters in their images. How does that apply to you? Well, creating a preset filter for your Instagram images could be a great way for you to stand out!
In terms of hashtags, the biggest trend for 2019 is branded hashtags. More and more people are following branded hashtags on Instagram to keep up with the latest news and trends. For a floral business, it might be smart to tag bridal sites like The Knot, Bridal Guide, Brides, and You and Your Wedding.
Shopping on Instagram
One of the most exciting Instagram trends right now is the ability to shop right from Instagram—no need to go to a website. This is ideal for a floral business, where a customer can look at your beautiful image, click right on it, and buy it then and there. To ensure you can enable this feature, make sure you have both a Facebook business page and an Instagram business profile.
Advertising on Instagram Stories
Another big Instagram feature right now is high-quality, interactive Instagram Stories ads. The key to making a high-quality ad is to keep it short and to the point; don’t put too much text in it, or customers will move on. Create fabulous images and videos and keep the offer short and simple. That will bring in more customers.
With these trends, it’s easy to see how Instagram can become a big part of your marketing this year and in the years to come.