Each year on March 8th, the world comes together on International Women’s Day to honor women’s social, economic, cultural, and political achievements. This celebration has been around since the early 1900s; thanks to the internet and social media, International Women’s Day is now one of the most celebrated holidays in the United States. Following are four creative promotional ideas to show your commitment to women’s rights and honor their achievements.
- Highlight the Women in Your Floral Business
Run a promotional campaign that features the women who work in your wholesale or retail floral shop. Create a t-shirt in one of your logo colors, and print an empowering phrase on it such as “My Voice Counts,” “I Am Valued,” or “I Am Strong.” Ask your female employees if they’d like to do a video wearing the t-shirts and telling their stories of strength and achievement. Share the video across your social media feeds and in emails. Make sure you include the International Women’s Day hashtags #choosetochallenge and #IWD2021, as well as any other hashtag you choose.
- Run a Photo Contest
An International Women’s Day photo contest is a great way to obtain user-generated content. Choose a theme that focuses on female empowerment and achievement, and ask your followers to share photos around that theme. Have them include the story behind the image so that you can share it in social media posts. Let them know that you’ll do a random drawing for a beautiful floral arrangement, so you get plenty of entries. And, of course, make sure they include the appropriate hashtags on their photo submissions.
- Offer Online Gifts
There are plenty of ways you can give a gift to celebrate International Women’s Day. You can create a discount code on your website that’s good for the whole week leading up to March 8th and promote it widely. Or perhaps on the day itself, you could offer a gift with purchase for orders over a certain amount or a BOGO on Women’s Day-themed floral arrangements.
- Celebrate In-Store
If your brick-and-mortar shop is open, create a fun and celebratory vibe with balloons, refreshments, and even a photo booth where customers can take pictures to celebrate International Women’s Day. Get creative! And be sure to have them share their photos on social media, tagging your store.
These are just four of many ideas to honor the women in your business and community for International Women’s Day. But why wait? Celebrate the women in your life every day!