Facebook advertising has always been a fantastic marketing tool for growing a business: 78% of American consumers have used Facebook to discover products to purchase, and the average Facebook user clicks on 12 ads every month.
So, if you want to grow your floral business in 2023 (and who doesn’t!), now is the time to start advertising on Facebook. To help you, we’ve gathered the most important trends for the new year and tips to help you get the most from every dollar you spend.
Facebook Advertising Trends for 2023
1. Advantage+ Shopping Launched
Since Facebook launched Shops in 2020, shoppable ads have grown dramatically. Now, Meta (Facebook’s parent company) has launched Advantage+ shopping campaigns to help businesses increase the effectiveness of their ads with far less effort. You simply select the campaign dates and your budget, upload your ads, and the artificial intelligence (AI) processes do the rest of the work for you.
As they write: “Advantage+ shopping campaigns help advertisers get smarter and faster on which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once. This helps advertisers more quickly learn what ads are working while making the most of their advertising budget.”
2. Video Ads are Everywhere
Video is the most popular form of social media content, and that includes video ads. In fact, Facebook is second only to YouTube in video consumption. Plus, many new tools exist to create high-quality videos, making it easier to share your brand story and showcase your floral products in your ads.
3. Short-form Video is Here to Stay
With the onslaught of TikTok videos, short-form video has become the number one content type. But you might be surprised to learn that users view Facebook short-form videos (reels) more than those on TikTok, which means you have an incredible opportunity to have your short video ads seen by a large audience.
4. “TikTok”-type Content is Huge
The type of content made famous by TikTok — short, engaging videos, user-generated content, hashtag challenges, and more — is now everywhere. That’s why so many other social media platforms are adopting these trends, including Facebook. It’s vital to keep yourself in the loop on what’s trending on TikTok, so you can stay relevant and increase your ad response.
Tips to Grow Your Business with Facebook Advertising
Facebook advertising has been around for a long time, but the technology continues to improve. By staying on top of the newest Facebook advertising tools, you can see better results from your ad spending.
1. Choose Your Creative Approach
Whatever advertising you choose to do, you need to work out your creative style and stick with it. Maybe you want to create less polished, user-generated type videos. Or perhaps you want a more polished approach and strong branding. Whatever you choose, make it engaging and unique to achieve greater brand awareness.
2. Work with Multiple Formats
You want to create videos, but don’t forget the many other Facebook ad formats like images, stories, and carousel ads. You’ll want to have a good balance of these formats to take advantage of everything Facebook offers.
3. Use Facebook Advantage+ Campaigns
Try out the new Advantage+ shopping campaigns on Facebook, where you can optimize your advertising placement without having to do all the work manually. Per Meta, “Advertisers can use Advantage+ shopping campaigns to personalize ads at scale through machine learning and show people personalized products from your catalogs in a privacy-safe way.”
4. Target a Broad Audience
When working with the Facebook advertising algorithm, test your ads on a larger target audience. That way, you’ll guide the algorithm to find the best people to show your ad to — and potential customers you may never have known about otherwise! Testing on a broader audience also helps you discover which of your ads has a wide appeal.
5. Set up a Cost Per Result Goal Strategy
Once you have a successful creative approach, you may want to scale your results. You can do this using a “bid strategy” called “cost per result goal,” where Meta will try to keep the average ad cost around the price you specify. This gives you greater control over your budget and will improve the efficiency of your ad spending.
6. Give the Ads Time to Work
When you start advertising using the Facebook algorithm, it goes through a learning period. Avoid adjusting or tweaking your ads, especially if you’re using Advantage+ campaigns, as this can reset the learning period and slow your results.
7. Take Advantage of Facebook’s Reporting Features
Meta is constantly improving Facebook’s ad reporting with tools to make it easier to optimize your campaign results. If you’ve never used these tools before, start with Facebook Ad Manager, which shows you campaign trends, gives alerts and recommendations, and much more.
If you want to increase online results in 2023, Facebook advertising should be a key part of your overall social media marketing strategy. We hope these tips can help you take your online sales to new levels in the new year!
