July 4th is almost here, but that doesn’t mean you don’t have time to prepare. Email marketing is one of the fastest and easiest ways to get your promotional message out. And emails get results: One study found that 4th of July emails can bring 32% more revenue than standard marketing emails. Here are a few ways to use email marketing to increase your 4th of July flower sales:
- Set up a Simple Content Calendar
It may seem like it’s too late for a content calendar, but it’s not. Studies have shown that the best time to start an email campaign is about a week before the holiday since that’s when people spend the most money. So, you have time to plan who to send your messages to, what specific messages you should send, and when you should send them.
- Segment Your List
Research shows that targeted emails can increase revenue per recipient by as much as 55 percent, so it’s well worth segmenting your email list. You can separate lists by people who purchased last July 4th holiday, people who recently purchased from you, visited your website but didn’t purchase, and many other ways. Review your current email list to determine which segments will work best for you.
- Use Patriotic Imagery
Now’s the time to pull out all the fireworks, flags, and red, white, and blue imagery in your emails. It’s also a great time to use numbers associated with the 4th of July, like 17.76 percent off in honor of the year 1776 or a $4 discount on any purchase. Get creative!
- Create a Sense of Urgency
Since you’ll be sending out emails so close to the holiday, make sure you create a sense of urgency in them. Let your customers know that there are only a certain number of days left to get their 4th of July flowers. You can even have a countdown clock in your email or send out an email a day with an “Only XX Days Left” message.
- Share Customer Reviews
If you’ve received great reviews from your customers, include them in some of your emails. That’s particularly important if you’re sending emails to customers who’ve never purchased from you. Ideally, you would include reviews that mention the types of flowers you’re promoting for July 4th, as well as your excellent customer service.
- Collect User-Generated Content
While you’re sending out emails with promotions, you may also want to send out an email or two to current customers, asking them to post about your products on social media. You can ask them to take a picture using your flowers at their 4th of July parties, then post them and tag your flower shop. You can then use this user-generated content in your own social media posts and future promotional emails.
Use these tips in your email marketing this 4th of July, and watch your sales explode!