Parades, picnics, fireworks and fun: the 4th of July is a holiday filled with patriotic spirit and celebration! Red, white and blue are the colors of the day, and floral centerpieces and arrangements can bring those colors into full bloom at any 4th of July celebration. Following are a few ideas to help you market your business for this festive holiday.

Run special 4th of July sales

Drive customers to your shop by offering a 4th of July themed promotion or discount during the holiday week. Promote your offer on social media, and include images of patriotic floral arrangements for picnics, parties and other celebrations. This is the fastest way to get the word out about your sale and can attract a lot of new customers!

Offer free, patriotic giveaways at your store

When customers come in for their 4th of July flowers, offer a free giveaway as well. From a small flag with every purchase to a red, white and blue pen with your shop’s name and logo, there are many great ways to inexpensively participate in the holiday and promote your business all over town at the same time!

Participate in local events

Show your community spirit by joining in with local parades or events. Have some fun and advertise your business by walking in the parade or even just walking along the sidelines, handing out coupons or a flower tied with a ribbon and your business card. Let your employees bring their kids too – make it a fun, family occasion. You can also set up a booth at a local event and hand out free patriotic items along with your business card. Collect potential customers’ email addresses whenever possible and follow up later with a special offer to those potential new customers.

Use holiday hashtags

Hashtag marketing is a great way to extend the reach of your business and help you find new customers. People may be looking up #4thofJulyFlowers, but you should also be more general with your hashtags to get them thinking of flowers when they think of Independence Day. Examples of what might be trending are #July4th, #4thofJuly, #IndependenceDay, #StarsandStripes, #RedWhiteandBlue, #Fireworks, and #America. Use these when posting images of your 4th of July arrangements.

Run an Instagram giveaway or contest

Host a selfie contest on Instagram to give away a free 4th of July flower arrangement! Encourage your followers to share patriotic pictures and hashtag the picture to notify you. Hold a drawing for the flower arrangement, then take a photo of the winner with their prize and share it across your social media accounts.

Get involved in your community and promote your business at the same time and watch how fast your sales skyrocket this 4th of July!