FOUR EASY WAYS TO MAKE YOUR FLORAL SALES SPARKLE
Fourth of July is a time to celebrate our national pride, but it will undoubtedly be different this year. Many cities have canceled their annual events, so people will need to come up with new ways to celebrate. But rest assured they will want to share their red, white, and blue pride!
The colors of red, white, and blue have special meaning on Independence Day: Red symbolizes courage, respect, and admiration; white symbolizes reverence and humility; and blue symbolizes serenity, openness, and trust. Floral arrangements in these colors help add to the fun of July 4th parties.
Here are four ways to help your customers celebrate the 4th and increase your floral sales at the same time:
1.Design a Series of Red, White, and Blue Arrangements
This year, many people will be celebrating at home or in small groups. Offer them a variety of arrangements to choose from: Use red, white, and blue flowers, enhanced with flags, pinwheels, sparklers, and mini rockets. Colorful vases and ribbons can complete the look.
Promote these patriotic arrangements on your website, through email campaigns, and across social media. Make sure you offer arrangements at various price tiers, so you reach all potential buyers.
2.Create Fun and Helpful Web Content
People will be searching online for all kinds of helpful Fourth of July content such as recipes, decorations, and party ideas. Providing this content on your website is an ideal way for you to connect with potential customers.
Write blog posts about things like favorite recipes, best decorating tips on a budget, firework safety, and more. Go online to find ideas and then write posts based on those ideas, but in your unique voice.
Make sure to optimize your posts for SEO, as this will increase your chances for more readers. If you’re not familiar with SEO practices, there are many free online resources. As you write and post articles to your blog, link to them on your Facebook page or Twitter feed. That way, you’ll get more engagement and maybe even a few shares!
3.Send out a Patriotic Email Newsletter
Create a newsletter to send to your email list, offering tips and ideas for the Fourth of July. Include lots of patriotic images and colors. It’s easier than you think since you can repurpose some of the content you’ve already created for your website.
Remember to showcase your flowers and provide a coupon or discount for those who purchase by a certain date. Use coupon codes such as “fireworks,” “independence,” or “America” to add some patriotic flair.
4.Partner with Local Restaurants
While there won’t likely be large events this year, most restaurants are open for business, and many will have larger outdoor seating areas to maintain social distancing protocols. Take advantage of this by partnering with local restaurants and offering them a variety of arrangements for their outdoor areas.
Create flyers showing your arrangements and send them to potential restaurant partners. Follow up with each restaurant to see if they would be interested in a few arrangements for their outdoor tables and offer a discount in exchange for adding a card to each arrangement promoting your business.
Make sure to include instructions to each restaurant on how to use their flowers outdoors: Keep them in a cool, dark place for as long as possible, and mist them regularly once they’re outside.
Use these tips to increase your floral sales and have a bang-up Fourth of July!
