October 16th might seem like just another day on the calendar, but for savvy floral professionals, it presents a blossoming opportunity: It’s Boss’s Day! While this isn’t a major holiday, it has grown in popularity over the years — and it’s a great way to combine gratitude with flowers.
Understanding the Boss’s Day Market
While Valentine’s Day and Mother’s Day may dominate floral sales, Boss’s Day is slowly gaining traction. While it will never have the popularity of one of these major holidays, it’s still got potential.
Not everyone will want to celebrate Boss’s Day, but good bosses still exist and deserve to be appreciated. Tap into that sentiment and increase your overall sales with these five simple marketing tips:
1. Create Boss’s Day Arrangements and Displays
Promote this holiday in your store and online with displays and arrangements using colors that have specific meanings appropriate for this day. Display bouquets highlighting enthusiasm (orange), joy (yellow), success (purple), grace (hot pink), and renewal (green). This will not only grab attention but also simplify choices for customers.
2. Avoid Red
Boss’s Day is about professional appreciation, not romance. Red flowers, especially roses, symbolize love and passion, so you don’t want that color in your arrangements or displays. It’s also essential to educate your customers on the meaning of red flowers so they don’t mistakenly buy red roses for their boss!
3. Offer Themed Arrangements and Bundles
Provide arrangements in fun containers like coffee mugs and baskets or more elegant vases that look great in an office. Boost your sales by bundling flowers with chocolates, cards, or small tokens. Bundles make a more complete gift and are a great way to increase your profits.
Redefine “Boss” to Broaden Your Reach
Promote the concept that a “boss” doesn’t have to be restricted to the workplace. Encouraging customers to honor mentors, coaches, and other guiding people in their lives can widen your market and increase your sales.
Engage with Corporate Clients
While not every individual will want to honor their boss, many companies will want to recognize the efforts of their team leads and managers on Boss’s Day. If you’ve got corporate clients on your list, send out targeted emails to them offering special discounts or customization options for their teams. This is a great way to grab some large corporate sales.
Boss’s Day is all about appreciation, so it aligns perfectly with flowers. By understanding the market and using our tips, you can watch your Boss’s Day sales bloom!