Ahhh, Summer… the season to relax, enjoy the slower business, and rest up for the next busy season—wait, what? No way! This is the time you can do all the things you’ve been meaning to do to promote your flower business and reap the rewards not just this Summer, but all year long.
Here are a few ways you can build your business during the slower Summer months:
- Expand Your Social Media Presence
There’s no better way to build engagement with your customers than through regular posts on social media. Now’s the time to create a plan for what you’ll post on your Facebook, Instagram and Pinterest pages, and make a calendar to ensure you post on a regular basis. You can post flower-related articles, photos of your flowers at local events, customer photos with their arrangements—the sky’s the limit. It’s also a great idea to create a monthly contest or drawing, then post a picture of the winner on social media.
- Connect up with Your Community
Get active in your local Chamber of Commerce or other business leaders’ group. They are always holding mixers, so get out there and mingle, and make sure you have plenty of business cards to hand out. You may also want to put up a stand at your local farmer’s market or offer to display your flowers at a local community event in exchange for being able to promote your business there.
- Create an Outdoor Display
Summer is a perfect time to show off your flowers, and right outside your shop is the perfect place. Why hide them all indoors? Create a beautiful display outside your front door and you’ll draw in passers-by who may never have considered you before. You may also want to hold a sidewalk sale with other local businesses, to bring more traffic to your area. The more creative you get, the more customers you’ll draw in.
- Host Workshops and Classes
People are always looking for fun things to do in the Summer, particularly parents with children out of school. That’s why it’s an ideal time for you to host a free informational class or a paid DIY workshop. It gets people into your shop where you can show them what you have to offer, and the next time they need flowers, they’ll think of your shop first. And make sure to post photos on social media.
- Prepare Your Shop for Business!
With all the Spring holidays, there’s really no time for Spring Cleaning in a flower shop—so why not do some Summer Cleaning? Get your shop sparkling, from the windows to the flower buckets to the counters. Maybe there’s some paint touch-up you’ve been meaning to do, or some more thorough floor cleaning. Whatever it is, take this time to make your shop as beautiful as it can be, so every customer who walks in will be impressed and want to do business with you.
When it comes to your floral business, Summer’s no time to sit back and relax. Do a bit extra now, and you’ll be ready for even more business in the months to come.
