When you think of March, what first comes to mind? If you guessed “the start of Spring,” you’d be right, of course. Yet, the month of March is important for another reason: Every year, on March 8th, people worldwide celebrate the amazing women in their lives by observing International Women’s Day.
And while there are many ways to honor and appreciate women on this day, many people choose the traditional gift of flowers. After all, what better way to celebrate the women in our lives than with a beautiful floral arrangement? We already know what you’ll say: Flowers are the perfect way to honor women on this day and every day!
About International Women’s Day
What began in the early 1900s has grown into a global celebration of women’s social, economic, cultural, and political achievements. International Women’s Day celebrates women and raises awareness about women’s equality, and it also marks a call to action for accelerating gender parity.
The theme for International Women’s Day 2022 is #BreakTheBias. As their website states: “Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, action is needed to level the playing field.”
Purple, green, and white are the colors of International Women’s Day. These colors originated from the Women’s Social and Political Union (WSPU) in the United Kingdom in 1908, and they remain a powerful symbol of justice, dignity, and hope.
5 Ways to Promote International Women’s Day
As this day is so important for women around the world, it’s vital to communicate about it in a respectful, dignified way. Focus on the power and accomplishments of women and how flowers can celebrate and honor them. Here are five ways you can do this with your marketing:
- Create Custom Arrangements
As purple, green, and white are the colors of International Women’s Day, use them to design a series of custom arrangements. When creating your floral masterpieces, you have many options to choose from, so take your time to make them as unique and beautiful as possible.
- Raise Awareness Online
Use your website and social media to raise awareness for International Women’s Day. Share an inspiring message about women’s empowerment, women’s rights, and gender equality on your homepage, and promote how flowers are a beautiful way to celebrate the extraordinary women in people’s lives. Then link to a dedicated page featuring your International Women’s Day floral arrangements.
- Share Inspiring Quotes and Messages
Create a series of social media posts with inspiring quotes for International Women’s Day. You can find hundreds of these quotes with a simple internet search. Design your posts in advance, using purple, green, and white colors, and set them up to go out regularly in the weeks leading up to March 8th. Additionally, print a series of quote cards to add to arrangements: A beautiful quote will bring even more meaning to this special gift of flowers.
- Design a Targeted Email Campaign
Once you have your custom arrangements, promotional discounts, inspirational quotes, and website pages in place, it’s time for a well-constructed email campaign. In the weeks leading up to Women’s Day, send out a series of emails to targeted customers. You can segment it by those who regularly purchase (VIPs); people who purchased only once; active newsletter or email subscribers; customers who have visited your store or website but haven’t purchased; and any other way you choose to segment your list. Send emails that promote your custom arrangements and your promotions. But don’t let it be just about promotions: Intersperse your promotional emails with some that feature inspirational quotes and information about International Women’s Day.
- Offer Free Delivery
Besides any discounts on your Women’s Day arrangements, offering free delivery is a proven way to increase sales. As many as 80% of all potential customers fail to complete an e-commerce transaction because of added costs! So, if a customer is on your website but stopped engaging, use a pop-up to offer free delivery if they complete their order within a set time. You can also send out a targeted email to customers who didn’t complete their transaction, offering them free delivery when they do.
While these are just a few ways to promote your International Women’s Day flowers, we hope they help you when you’re laying out your plans. And if you have a brilliant idea for promoting this important day, please share it with us to pass it on to our readers!