6 FEATURES YOUR WEBSITE MUST HAVE IN 2020
It’s no surprise that people are doing most of their shopping online these days, and that very much includes ordering flowers. To take full advantage of this trend, make sure your website contains these six must-have features:
- High-Quality, Close-up Product Images
Customers want to see precisely how their flower arrangement will look before they purchase. That’s why it’s vital to show high-quality images of every arrangement. Take close-up photos that show the colors and details of each flower, and you’re sure to increase sales.
- Designer’s Choice Arrangements
While many customers will choose the prepared arrangements already featured on your website, others will want something different. That’s where Designer’s Choice comes in. Include a section on your site that offers a one-of-a-kind arrangement created by your expert designer, for a specific price. Designer’s Choice is a great way to give customers something unique, personalized, and seasonal.
- Flower Subscription Service
Online subscriptions are a must-have for florists in these crazy times. Make sure you have a subscription service as part of your website, where customers can choose weekly, monthly, or quarterly blooms at a discounted subscription price. They can either select specific arrangements or Designer’s Choice. Offering subscriptions will mean long-term customers and consistent income for your shop.
- Dedicated Floral Website Software
There are so many different web design software options out there; it may be hard to know which is best for your floral website. The good news is that companies have developed software specially designed for florists. This software integrates the checkout, delivery, card signing, and other floral services to make it as easy as possible for customers. Floranext and BloomNation are two good choices but do your research to find the e-commerce software features that work best for you.
- Ability to Send Marketing Reminders
Automating tasks that you’d typically have to remember yourself is a necessity for any busy florist. That’s why your website should be automated to track customer purchases and send out email reminders: When a customer buys an arrangement for a special occasion, the software keeps track and then sends a reminder in advance of that occasion the following year. By sending out these emails automatically, you’ll increase customer orders and sales without having to remember all the details.
- Integration with Google Reviews
When potential customers Google “florist near me,” you want them to not only find your business but also see that it’s got a lot of great reviews. Google Reviews enables customers to leave a review for your business quickly and easily. Make sure your website has an automated service that will send out a “How did we do?” email right after delivery. Once the customer clicks on the email, it links to your Google Reviews page, where they can leave a rating and review. The more 5-star reviews you have, the more new customers you’ll get.
Set your floral business up for success with these website features, and create an abundance of sales!
