Valentine’s Day will be here before you know it, so there’s no time to waste on getting your marketing done: The more marketing you do, on every possible channel, the more customers you will have when Valentine’s Day arrives. Here are six simple and inexpensive ideas to help you make the most of y our marketing efforts:
- Captivate Customers with Your E-mail Marketing
Make the subject line of your email promote Valentine’s Day and any specials you are
offering. Include emojis where you can, such as a heart or a rose, as these have been shown to positively increase open rates. You can also send a Valentine’s card to your customers via email, letting them know that they are the “heart” of your business, and include a special offer for them when shopping in your store or on your website for Valentine’s Day.
- Spread the Love on Social Media
Add a bit of romantic flair to your social media covers and profile images – not so much as to obscure your logo or main image, but enough to say “Valentine’s Day”. Make sure to use appropriate hashtags in all your social media posts, such as “#XYZFloristSharestheLove” or any other memorable idea. Make sure to use the hashtag in all your social media marketing.
- Create Love-Themed Polls on Social Media
Polls are a great way to keep your customers engaged online. Twitter, Snapchat, Facebook, and Instagram all support polls, and aside from Twitter, they can all be visual. Create a poll where your audience can easily select between two options: For example, post two images of bouquets and have customers choose the one that would be perfect for a Valentine’s Day date. Create a new poll each day for the week up to Valentine’s Day, to keep engagement high.
- Ask for Customers to Share Love Stories
Invite participation with fun contests like “Share your love story and win a Valentine’s Day bouquet.” Sharing stories on social media is a great way for your customers to connect with you and each other, so why not ask them to share their own love story, or the love story of their parents or grandparents? Stories like this are also more likely to be shared with others, further promoting your shop and your brand.
- Have Fun with a “Hall of Shame” of Terrible Valentine’s Day Gifts
Invite your customers to share photos of the most questionable or weird Valentine’s Day gift they ever received. Create a hashtag that they can use when uploading their photos, then showcase all submissions on a “Hall of Shame” page on your website or mobile app. This can create a real buzz around your website and your business – and don’t forget to offer a prize to the submission that attracts the most votes.
- Promote Special Offers for Singles
Often singles can inadvertently feel left out on Valentine’s Day, which you can prevent by creating special packages for singles in conjunction with other local businesses. You could partner up with a local spa and offer a discount on a spa treatment with their floral purchase. You can even go all-out and host a “Galantine’s Day” party where women can come together, celebrate their friendship with other women, and create their own take-home arrangements.
With these ideas, you have some inexpensive and effective ways to market your business in time for Valentine’s Day. So, what are you waiting for? Get started, and get ready for your best Valentine’s Day ever!
