The world of online sales is booming, and these six marketing trends are a major reason why. Perhaps you already use one or two of these, but it’s important to know them all. Start planning now how to incorporate them into your marketing strategy, so you can reap huge benefits in the future.
Video is not just a major way to improve engagement with your brand, it’s also a major way for your customers to do product research—both on the product itself and also how to use it. You can tap into this by adding video content to your website, not just on your floral products, but also showing how to keep flowers fresh after purchase.
Influencer marketing is one of the fastest growing marketing trends. Influencers are people with large social followings, and customers trust opinions and recommendations about products that come from their favorite influencers. For an idea of how to use influencers in marketing your floral products, check out the Instagram feed for The Bouqs.
These live chat tools are powered by Artificial Intelligence and are used to answer routine customer questions, assist with customer service issues, and create more engagement. Using a chatbot on your online store could be a great way to provide a more personalized service to your customers, which can increase your repeat business.
Want to understand your target audience on a deeper level? Big Data is the answer, as it collects data from the overwhelming amount available online that can’t be accessed any other way. By tapping into this, you have the means to understand purchase patterns and buyer intent, so that you know who exactly to target in your advertising.
When you want to take your marketing to an entirely new level, interactive visual content is the way to go. Far more than just video content, this trend uses virtual reality and augmented reality to create a completely immersive experience. This type of out-of-the-box marketing is what consumers are craving right now.
One of the most powerful online marketing trends is storytelling. By incorporating personal, authentic stories into your brand marketing, you create an emotional connection that other
forms of marketing just can’t match. Share stories about yourself and your employees, as well as great customer stories, and watch your engagement soar.
Dig into these marketing trends by doing your own research, then see which ones would work best for your business. Doing this can take your online sales to a whole new level.