Easter is a major celebration in the United States — with some major spending. Here are some statistics according to the National Retail Federation:
• 80 percent of Americans plan to celebrate the Easter holiday.
• Consumers spent an average of $170 per person on Easter-related items in 2022.
• Easter spending totaled $20.8 billion last year.
You can tap into this massive holiday with clever marketing of your floral offerings. We’ve gathered six proven strategies to help you do just that.
1. Add Easter Flair to Your Website, Emails, and Socials
Add images of Easter eggs, baskets, and bunnies throughout your website. If you have images from last year, make things easy on yourself and reuse them; most customers won’t notice that you used them a year ago. If you don’t yet have Easter imagery, most web service providers offer plugins for your website. You can also grab images on free sites like Unsplash, Pexels, or Pixabay.
Use the same images on social media and in your emails to create consistency and instant recognition. If you have specific Easter discounts, highlight them inside the imagery.
2. Create an Online Easter Egg Hunt
Get customers into the fun by creating an Easter egg hunt on your website. When searchers find all the eggs, they get a discount as a reward. Plus, as they scan various pages on your website to find eggs, they’ll see all your beautiful floral offerings.
If you think adding a gift hunt to your website will be complicated, it’s not! Plugins like Gift Hunt for WordPress or Discount Hunt for Shopify make it easy. These hunts not only help you drive traffic to your website but also keep people on the site longer and increase your email database.
3. Get Your Social Media in on the Easter Action
Now that you’ve got your website set up and your hunt prepared, it’s time to sync your social media pages and posts. Give them the same look and feel as your website and emails and promote your Easter arrangements, discounts, and Easter egg hunt in your posts.
One great idea is to provide daily hints on your social media posts about where your followers can find the Easter eggs on your website. Also, include beautiful photos of the floral arrangements you want to promote and add relevant hashtags and coupon codes.
4. Hold an Easter Event (or two!)
People love to engage with businesses through events, so plan on holding at least one for Easter. You could hold an in-person Easter egg hunt, have a DIY workshop to create an Easter arrangement, or even provide photos with the Easter bunny. If you don’t have the space to hold an event in your store, partner with another local business to attract more potential customers.
Promote your events in your emails and on all your social media platforms. Also, take plenty of photos and videos during the event to post later. This will get you even more engagement and visits to your website to see your Easter arrangements.
5. Run Paid Ads
Along with your free social media posts, consider running some paid ads to target the customers you know will be looking for Easter arrangements. If you’re not sure how to target the right customers, you can find plenty of information on Meta’s website (for Facebook and Instagram posts).
You also may want to consider doing A/B tests — running two or more ads simultaneously to see which ones get the most clicks. This will give you valuable information for other holidays and next year’s Easter marketing.
6. Share Easter Fun Facts
A great way to create buzzworthy social media posts is to share fun facts about Easter. Share one per day to keep people coming back to see what you have in store. Here are a few to get you started:
• The Easter lily symbolizes purity and new life, which is why it’s one of the most popular Easter flowers.
• The word “Easter” comes from the Old English word “Ēastre,” which was the name of a pagan spring festival.
• The White House Easter Egg Roll has been a tradition since 1878.
• In many countries, the Easter Bunny delivers the eggs — but in German-speaking countries, there’s also an Easter Fox, and in Switzerland, it’s an Easter Cuckoo.
• The world’s largest Easter egg was made in Argentina in 2017 and weighed over 15,000 pounds.
• The largest Easter egg hunt in the world took place in Florida in 2007, with over 9,000 children participating.
• In some countries, such as Greece and Russia, Easter is celebrated with fireworks displays.
Easter will be here before you know it! By creatively marketing your Easter flowers, you can increase engagement, brand awareness, and sales!