Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend.
As vaccinations roll out and communities open up, it’s likely that Mother’s Day will be a huge celebration for families who can now get together again. That means lots and lots of flowers to show moms how much they’re appreciated! Here are a few tips to make sure your marketing is on-point and you’re prepared for the influx of orders:
- Create a Mother’s Day Gift Guide
Gift guides make it easy for family members—especially those last-minute buyers—to choose the perfect Mother’s Day flowers. Take photos of arrangements and gift bundles (see below) and include them in the guide. Make sure each image in the guide links directly to your website so customers can order with one click. Email the guide to your list, feature it on your website, and share it on social media.
- Bundle, Bundle, Bundle!
We know you’ve heard this before, but we’ll never get tired of saying it: Bundles are the perfect way to increase sales and profits! Refer to our article on page 8 for some ideas, or create your own. And make sure to feature them in your gift guide!
- Promote a Gift-Wrapping Service
You may not have traditional gifts to wrap, but that doesn’t mean you shouldn’t promote gift wrapping! Wrap your arrangements and bundles using beautiful ribbons and paper to make the gift even more special. Promote this service on your website as an add-on for any Mother’s Day order.
- Run a Groupon Campaign
Want to expand your business reach this Mother’s Day? Use Groupon to promote your Mother’s Day discounts to millions of people who are looking for the perfect gift. By promoting through Groupon, you can reach more local customers, raise brand awareness, and grow your customer base as a result.
- Recognize Your “Mom” Customers
If you know which of your customers are moms, send them a “thank you for all you do” email along with a coupon that they can use either on or after Mother’s Day. It’s a simple idea that can pay off in a big way through word-of-mouth!
- Encourage Repeat Sales with An Additional Offer
Another easy way to increase your sales after Mother’s Day is to include an additional offer after a customer has taken advantage of the original one. If you offered 15% off Mother’s Day arrangements, for example, add another 15% off coupon when you deliver the arrangement. This gives your customers an incentive to return for more beautiful flowers!
Use these simple marketing and promotional tips to prepare for highest-ever Mother’s Day sales!
