Spring is certainly the season for weddings, and the floral industry takes full advantage of this. However, weddings can also be a constant stream of revenue all year long, so it pays to learn ways to maximize your wedding business now and throughout the coming months. Here are a few tips:
- Keep on Top of Wedding Trends
Being in the know about the latest wedding floral trends can help you become a go-to wedding florist in your area. For 2019, some of these trends include color blocking; linear, “stretching petal” arrangements; flowers worn as hair accessories, wraps and arm cuffs; using just one floral type for everything from bouquets to arrangements to headpieces; and romantic indoor “gardens”, filled with lush blooms. Learn everything you can about the latest trends and show that knowledge on your website and across social media.
- Know and Promote Your Unique Value
Savvy marketers know that the way to stand out from the competition is to continuously promote what makes you special and different. What can you bring to a wedding that other florists can’t? Maybe you’re a budget-friendly florist, or perhaps a florist specializing in elegant, luxurious weddings. Whatever you decide, promote it widely and often, and make sure everything you do reflects this uniqueness.
- Create a Wedding Page on Your Website
Make it easy for brides-to-be and wedding planners to find your information by creating a separate wedding page on your website, and clearly linking to it on your home page. Include photos of real-life examples of your work at weddings, as well as testimonials from happy customers, and of course make it easy for someone to contact you for a consultation.
- Go Where Your Customers are – Social Media
As millennials are reaching the marriage stage, they are using social media to capture every moment: Curating their wedding on Pinterest, sharing photos on Instagram, and posting on Facebook. This is a huge opportunity to promote what you can do, so make sure you’re using all these platforms in your marketing efforts.
- Collaborate and be Flexible with the Bride and Groom
While every couple is different in terms of what they want for their wedding, they all share one thing in common: They want the day to be perfect. When it comes to choosing the flowers, they may know exactly what they want, but just as often they will want your professional advice. Be prepared for both scenarios and be able to tailor your offerings to fit their needs.
- Make it Easy to Select and Purchase Wedding Flowers
Weddings can be a stressful time for the bride and groom, so anything you can do to alleviate that stress will make you a wedding hero. To that end, make your flower selection and ordering process as easy as possible, by creating a seamless link from your initial consultation in the store to online purchasing and order management. Make it simple for a customer to make changes as needed – because things always change – and provide rapid responses to any questions they may have.
Use these tips to maximize your wedding revenue this Spring, and throughout the rest of the year!
