6 Top Facebook Trends for 2020
2020 has been an attention-grabbing year for Facebook, with calls for more transparency and ethical business practices. With all the changes to Facebook has made, they’ve also added features to make it easier for businesses to sell and promote. Here are six of the most important trends for 2020:
- Simpler E-Commerce Eligibility Requirements
To sell via Facebook, you’re required to set up a Facebook store and wait for approval on the products you want to sell. But that’s about to change: Instagram announced that they’re adjusting their eligibility requirements and that this will soon be available for Facebook as well. Now, any eligible business or creator (influencer) with even one suitable product can use shopping features and tags to drive customers to their website.
- Publicly Shareable Collections Lists
Facebook Collections are lists of items, such as links and photos, that you can store and access later on. Now, these Facebook Collections will be publicly accessible so you can share your list with anyone. Facebook Collections could be a great way to partner with other businesses in your area: Create and promote a Collection of top wedding venues, for example, and partner with local event planners, influencers, and caterers to share the lists and support each other’s businesses.
- New Mobile-Friendly Facebook Shops
The new Facebook Shops feature makes it easy for customers to shop on their mobile devices. You can choose which items to feature, create product collections, and customize the fonts and colors on your mobile storefront. You can also connect with customers through WhatsApp, Messenger, or Instagram Direct to answer questions and offer support.
- Firm Steps to Advance Racial Justice
Facebook has recently made it clear about their stance on racial injustice, and have listed the steps they will be taking. These steps include improving their policies to remove hate speech and other violating content, investing in communities of color to the tune of $1 billion, and building a more diverse and inclusive workforce. They are also launching a new destination called Lift Black Voices, to share stories and educational resources.
Facebook has rolled out new features designed to promote and support small businesses, which, as you know, have been hit hard from the pandemic. They have created a #SupportSmallBusiness hashtag on the app, which allows people to show their love for local small businesses. Creators (influencers) on Facebook can also use the new “in support of” tag to promote small businesses to their followers. Additionally, Facebook’s new “Businesses Nearby” feature connects people with businesses in their neighborhood.
- Privacy Protections for California Consumers
Facebook is now complying with the California Consumer Privacy Act (CCPA), which grants consumers the right to control their personal information. If you’re selling to customers in California, you must make sure you’re maintaining the standards of that privacy law, and Facebook has now made it easy to do this with their “Limited Data Use” feature. Enabling this feature will protect both their privacy and your business.
Many of these Facebook features can directly help you increase your floral sales, so look into them and determine which ones you’ll incorporate into your online marketing strategy.