Halloween is a festive and fun holiday — with massive sales potential. According to the National Retail Federation (NRF), consumers spent an all-time high of $10.4 billion on Halloween-related items in 2021. So, to help you get in on the fun (and the sales!), here are a few simple, practical marketing tips for your floral business this month.
1. Review Last Year’s Sales
Before doing any promotion, take the time to review the sales from Halloween 2021 to see what advertising worked best and where you got the highest engagement and conversion. Then put most of your precious time (and dollars) into those areas. Also, as part of your email promotional campaign, list those customers who purchased Halloween arrangements last year and create targeted emails offering an exclusive promotion just for them.
2. Create Limited-Edition Halloween Arrangements
Halloween is a big decorating holiday, and it’s also a busy time of year. Help your customers by offering Halloween arrangements they can simply pick up and place in their homes or offices without spending time making them. Plus, limited-time items create high demand, so promote that your arrangements are only available for Halloween. For example, you can design limited-edition arrangements in white or orange pumpkins using flowers you don’t usually carry. Then feature these arrangements prominently on your website and social media, letting customers know they need to order now to ensure they can get one of these Halloween-only beauties!
3. Give Out Branded Trick-or-Treat Bags
Feature your store’s logo on a trick-or-treat bag you can give to every customer during October. Then, when kids go door-to-door for candy, people will notice your logo on the bag, creating more brand awareness. Hand these bags out at the checkout counter and provide one with every online order you deliver. It’s easy to get these made through companies like 4Imprint or Crestline. You may also have a local promotional items vendor that can get the bags to you even faster. For an added cost-saver, check to see if the local vendor would be willing to provide a discount if they can place their logo on the bag in addition to yours.
4. Bundle up for Halloween
As you know, bundling other items with flowers is a great way to increase sales and revenue. Halloween is a fantastic opportunity to do this, as you can bundle your limited-edition arrangement with a branded trick-or-treat bag filled with candy. You may also want to add a face makeup kit, fun Halloween toys, or other items. Get as creative as you like and promote these Halloween bundles on social media and in your emails.
5. Design a Spooky Email Campaign
Halloween is a perfect holiday to share some fun, so have fun with your Halloween emails! Create attention-grabbing headlines and add Halloween clip art to help draw the eye to your promotions. Come up with a few promo codes that take customers straight to your Halloween arrangements web page when they click on them. Use codes like SPOOKY10 or KILLER20 (10% or 20% off) and use these codes on your social media posts as well. The more you feature the codes, the more likely customers will see them and click on them.
6. Host a Dia de los Muertos Event
Dia de los Muertos is a popular celebration this time of year, and you can join in by holding an event in your store. Colorful, dramatic, and creative, face painting is a Dia de los Muertos tradition, and a face-painting event would create a lot of interest. Plus, flowers are common headpieces for Dia de los Muertos, making this a perfect fit for your floral business. Hire a face painter and provide flower headpieces for the event, then take pictures of everyone and share them on social media. This is a great way to bring new customers into your store and have a great time doing it.
We hope this has given you a few ideas for marketing your floral products for Halloween. We’d love to see what you create, so share your fantastic Halloween designs and events on social media and tag us!
