As a floral professional, Thanksgiving presents a unique opportunity to create and sell arrangements embodying the autumn season’s warmth and richness. Your customers will be looking for bouquets and centerpieces to enhance their festive tables and convey the heartfelt messages symbolized by various blooms. Let’s dive into how to curate the perfect Thanksgiving arrangements and boost your sales during this busy holiday season.
1. Use Seasonal Blooms that Resonate with Thanksgiving.
Thanksgiving arrangements typically feature vibrant fall flowers such as mums, pom poms, sunflowers, and snapdragons. Eucalyptus, berries, and roses in autumnal colors are also popular for adding texture and depth to a centerpiece.
Tip: Consider incorporating other fall elements like dried leaves, pinecones, and small pumpkins or gourds to create a festive feel.
2. Share the Symbolism Behind the Blooms
Flowers carry distinct meanings and symbolisms. For instance, yellow roses denote friendship, orange roses convey passion or gratitude, red chrysanthemums symbolize love, snapdragons represent graciousness, and sunflowers signify loyalty and longevity.
Tip: Include a small card or tag with the symbolism of the flowers used in your arrangements, as this can add a personal touch and become a talking point at the Thanksgiving table.
3. Design Engagement-friendly Centerpieces
Ensure that your arrangements are not only visually appealing but also practical. They should be low enough not to obstruct conversation across the table and contain elements that spark discussion, such as unexpected pops of color or unique textures.
Tip: Promote your centerpieces online as “Thanksgiving table friendly” to highlight that they will be perfect for those big holiday gatherings.
4. Cater to Different Preferences
Offer an array of options for your customers, from traditional blooms like red roses, sunflowers, and chrysanthemums to unique offerings like golden glory and yellow craspedia. But don’t overwhelm customers with too many choices — give them a few options to meet their needs.
Tip: Offer arrangements in various sizes and price points to cater to different customer needs, from intimate gatherings to larger family reunions.
5. Help Customers Express Gratitude with Flowers
Encourage your customers to share their thanks by gifting flowers, whether attending a gathering in person or sending their love from afar. Provide options that cater to different preferences and home décor styles.
Tip: Link to blogs or social media posts about the symbolism of different flowers and how to care for arrangements. That will make it easy for customers to share the information with the gift recipients.
6. Harmonize with the Thanksgiving Menu
Create arrangements that complement traditional Thanksgiving dishes, with warm orange hues, deep reds, and unscented flowers like mums and roses to avoid competing with the aromatic feast on the table.
Tip: Offer a service where people can customize their arrangements, choosing the flowers and colors that hold meaning for them or their loved ones.
7. Prepare for Thanksgiving 2023 with Rio Roses
While Thanksgiving may seem distant, planning is crucial. Offering a range of options, from traditional to unique, will enhance customer satisfaction and loyalty. At Rio Roses, we have a vast selection of Thanksgiving flowers that suit all celebrations. If you want to take some of the stress out of this year’s holiday sales, order your flowers online with Rio Roses, and we guarantee they’ll be delivered fresh and on time.
Tip: Consider launching a pre-order campaign, offering special deals for early bird orders to help manage demand and ensure timely delivery for all.
Using these tips for Thanksgiving arrangements, we know you’ll give your customers a memorable and enriching shopping experience this holiday season. We can’t wait to see what you create!