Spring is here (well, in most areas, anyway!). The birds are singing, the flowers are blooming, and it feels like a new beginning. Spring is also the beginning of a new fiscal quarter in most businesses, so It’s the perfect time to revisit and update your marketing. Here are eight ways to take advantage of all the potential this new season holds:
- Review and update your goals
Now’s the perfect time to revisit your 2022 goals and see if you’re still on track. By doing a SWOT analysis (strengths, weaknesses, opportunities, and threats), you can see which areas of your business are performing well and which may need some help. Then you can tailor your spring marketing to strengthen the weaker areas while keeping the strong areas humming along.
- Use a multichannel marketing approach
Are you using every available marketing channel? These include your retail shop, website, social media, email marketing, videos, catalogs, events, and much more. Take the time to review each of your current marketing channels to see how well they’re working. And add on new channels if possible. After all, the more marketing channels you put your message on, the more chance you’ll have for success.
- Refresh your website
Once you’ve added more promotion across your marketing channels, your website must be able to handle all the new traffic it will get! Check on your site to see that it’s running smoothly and has no potential points where customers could get booted off during the purchasing process. And refresh your content by adding some spring-related blog posts, which you can then promote through social media and email campaigns.
- Update your local listings
In the same vein as the website, update your local listings for spring. Have your hours changed? Are you doing any special spring events or having any special promotions? Make sure the information is on your Google Business and Yelp pages. And while you’re at it, add some beautiful spring floral images to the pages and link them to your website.
- Promote a spring offer
Spring is the perfect time to come up with some limited-edition floral arrangements. These wouldn’t replace your designs for holidays like Easter and Mother’s Day. Instead, they would give customers a reason to purchase more flowers between those holidays! Create some pastel-colored options that are only available for a specific time during spring, then promote them as limited-edition selections: studies show that customers are 9% more likely to purchase a limited-time product or offer.
- Make your brand sing “spring”
Use springy, pastel colors to add a seasonal flair to your branding as part of your promotional updates (website, social media, emails). Some ideas are to change your website header to a pastel color (but make sure it coordinates with the rest of your site), add a spring flower image to your logo, and change the pictures on your social media profile page to reflect the colors and flowers of spring. These are simple changes, but they can go a long way to “spring-ify” your brand image and make you stand out.
- Host a spring event
This time of year, the weather is beautiful, and more people are venturing out these days. Why not host a spring event in your store? You can hold a DIY workshop or have a one-day spring sale and promote it widely. You can also offer a free spring gift with purchase during the event, which will draw in more people. And encourage your customers to invite their friends by offering them a referral discount. Of course, you should also plan to make this a hybrid event, so those who prefer to watch from home (and buy online) can do so.
- Partner with a micro-influencer
Influencer partnerships can be a fantastic way to build your brand since they can tag you on their social media and promote you in their stories. However, if you’ve never worked with an influencer before, you may be uncertain where to start. One way to begin is to find a micro-influencer on Instagram and partner with them. Micro-influencers have anywhere from 10,000 to 50,000 followers, so their rates will be lower than those with larger followings.
There you have it: 8 spring marketing tips! We hope they can help you get your spring off to a fantastic start. And if you have any other spring marketing tips that you’ve found successful, please share them with us!
