Grandparents Day is coming up in September, and although it’s not a major holiday, it can mean major sales for your floral business! This holiday recognizes the vital role grandparents play in the lives of their grandchildren; it’s a time to show appreciation and love for all they provide. What better way to do that than with a gift of flowers? Here, we share eight strategies to help you effectively market your beautiful blooms for Grandparents Day.
1. Design a Grandparents Day Floral Collection
Put together a few curated arrangements for Grandparents Day featuring flowers that symbolize love, appreciation, and gratitude. Promote your collection on social media and in emails, and link to your website landing page.
2. Offer Grandparents Day Bundles
Bundles provide value and convenience to your customers while increasing your revenues and profits. Create bundles that include other items grandparents love, such as chocolates, tea or coffee, or spa products. You can also design themed bundles around hobbies or interests, like reading, cooking, traveling, and more.
3. Create a Grandparents Day Landing Page
This landing page should feature your curated arrangements plus information on the history and importance of Grandparents Day, the meaning behind the different flowers in each arrangement, and any discounts or special offers. If you’re offering bundles, feature these prominently, as they’ll surely be a big seller.
4. Create Informational Blog Posts and Videos
Now that you have your landing page sorted out, it’s time to get people to that page with videos and posts about Grandparents Day. You can make blog posts sharing educational content, like the history and meaning of the holiday. You can also offer advice on choosing the best flowers for different types of grandparents. If you can, include stories highlighting the special bond between grandparents and grandchildren.
5. Run Contests and Giveaways
Contests are always a great way to get more engagement on social media, and this holiday is a perfect opportunity for a contest! Invite your followers to share photos or videos with their grandparents and explain why they deserve a beautiful flower arrangement. Offer prizes like a free arrangement to the most heartwarming and creative entries — and make sure to feature the winners with their arrangements!
6. Hold a Floral Design Workshop
Host an in-store or online (or hybrid) workshop so customers can make their own arrangements or bouquets for Grandparents Day. You can do this ahead of the holiday, or for a fun twist, hold a grandparent/grandchild workshop on that day (September 10 this year). This type of workshop will tie into one of the most important purposes of Grandparents Day: Families spending quality time together and creating lasting memories.
7. Partner with Local Senior-Centered Businesses
Collaborate with retirement communities, nursing homes, and senior centers in your area and offer to deliver flowers to their residents on Grandparents Day. You can also partner with local businesses like bakeries, theaters, and bookstores to promote each other’s products and services. Offer gift cards or discounts for these locations to customers who buy flowers from you on Grandparents Day and have them do the same for your business.
8. Sponsor a Senior Charity or Nonprofit
Donate some of your Grandparents Day sales to a local nonprofit supporting seniors. Some top charities include Meals on Wheels, the Alzheimer’s Foundation of America, and the Honor Flight Network. You can also invite customers to add a donation to their flower purchases, as this will raise awareness for your cause and demonstrate your community goodwill.
With these strategies, you can effectively market your flowers to all who want to honor their grandparents on this memorable holiday. Let us know which ones work best for you!