It’s the holidays again — time to share the magic of Christmas flowers with your customers. So, how do you make your floral shop stand out in a market filled...
The scent of pine and the jingle of bells mean just one thing: Christmas is around the corner. With clever marketing, this can be a highly profitable season — particularly...
As you have undoubtedly seen, AI is exploding in growth — and it’s here to stay. So, how can you use AI effectively in your floral business? SAF (Society of...
In the rapidly advancing world of AI, with tools like ChatGPT and Google Bard becoming integral to businesses, keeping your data secure is essential. A recent article in SAF NOW...
Experience the timeless elegance and vibrant charm of the Rio Phoenix Rose, a medium-headed marvel with a heart of true peach. A reliable and enchanting choice for any floral design,...
Deliflor is very proud of their new chrysanthemum variety, Cheesecake. The yellow cushion is one of the most popular flowers for bouquets worldwide, and this is a yellow cushion like...
Carnations are hands down, one the most versatile flowers a florist can rely on over the holiday season. As one of the oldest cultivated flowers in the world, they have...
Halloween is always a popular holiday across the US, with people flocking to stores to purchase their costumes, candy, and decorations. That’s why this spooky holiday is a perfect opportunity...
Featuring unique and stunning Halloween arrangements in your store and online is a sure way to grab attention — and customers. Here are nine ideas you can use to design...
As a floral professional, Thanksgiving presents a unique opportunity to create and sell arrangements embodying the autumn season’s warmth and richness.