We know you’re well into Valentine’s Day planning, and we wanted to help you make the most of this holiday.
It’s Valentine’s Day, and love is in the air! This holiday, more than any other, customers will be coming into your floral shop to find the perfect gift for their...
With Valentine’s Day around the corner, you’re most likely in an all-out sprint to get everything ready. With all that preparation moving ahead, it can be easy to let your...
We know you like to be on the cutting edge of floral trends — it’s a great way to stand out from your competition.
Enjoy a new sensation known as Born Free®️, developed and selected by De Ruiter. With vibrant, bright red petals, this beautiful rose represents love and passion and is ideal for...
No flower symbolizes Valentine’s Day more than a classic red rose, and it’s no surprise as in the language of flowers, red roses mean ‘I love you’.
As florists, we know that color is at the heart of everything we do. That’s why we get excited every December when Pantone announces their next Color of the Year.
Facebook advertising has always been a fantastic marketing tool for growing a business: 78% of American consumers have used Facebook to discover products to purchase, and the average Facebook user...
Instagram has become one of the most popular social media marketing tools for florists. After all, this image-based platform lets you show off your gorgeous blooms and arrangements in unique...
2022 is almost over, so it’s time to get your 2023 budget in shape. While creating an annual budget can be daunting, a recent article in Floral Management magazine lays...