It’s the holidays again — time to share the magic of Christmas flowers with your customers. So, how do you make your floral shop stand out in a market filled with fragrance and color? Here are five effective in-store marketing...
The scent of pine and the jingle of bells mean just one thing: Christmas is around the corner. With clever marketing, this can be a highly profitable season — particularly with a blooming digital marketplace. Here are eight proven online...
As you have undoubtedly seen, AI is exploding in growth — and it’s here to stay. So, how can you use AI effectively in your floral business? SAF (Society of American Florists) recently published an excellent article outlining the best...
In the rapidly advancing world of AI, with tools like ChatGPT and Google Bard becoming integral to businesses, keeping your data secure is essential. A recent article in SAF NOW shared key recommendations to ensure the data you’re putting into...
Experience the timeless elegance and vibrant charm of the Rio Phoenix Rose, a medium-headed marvel with a heart of true peach. A reliable and enchanting choice for any floral design, the Phoenix is available year-round to bring a burst of...
Deliflor is very proud of their new chrysanthemum variety, Cheesecake. The yellow cushion is one of the most popular flowers for bouquets worldwide, and this is a yellow cushion like no other. Its bright yellow color, the size of its...
Carnations are hands down, one the most versatile flowers a florist can rely on over the holiday season. As one of the oldest cultivated flowers in the world, they have been grown as far back as Roman times right up...
Halloween is always a popular holiday across the US, with people flocking to stores to purchase their costumes, candy, and decorations. That’s why this spooky holiday is a perfect opportunity to enchant your customers with spellbinding arrangements
Featuring unique and stunning Halloween arrangements in your store and online is a sure way to grab attention — and customers. Here are nine ideas you can use to design your own spooktacular arrangements and floral designs for Halloween events.
As a floral professional, Thanksgiving presents a unique opportunity to create and sell arrangements embodying the autumn season’s warmth and richness.