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BREEDER’S CORNER – SELECTA ONE

April 12, 2018 Breeder's Corner

As worldwide cut carnation market leader, Selecta cut flowers offers a wide assortment of top quality assortment Carnations, Gerberas, Gypsophila, Solidago and Chrysanthemums. Quality and sustainability drive their innovations in the product and marketing sector, while responsibility and reliability are...

Easter P.R.E.P. (Plan, Review, Execute, Profit)

March 21, 2018 Holiday - P.R.E.P.

Easter is coming – and fast! It’s upon us two weeks earlier this year than last year. Easter ranks fourth in holiday flower sales, behind Christmas/Hanukkah, Mother’s Day and Valentine’s Day, with customers spending over a billion dollars a year...

2018 Wedding Trends: Bold and Vibrant!

March 21, 2018 Weddings Trends

From the colors to the arrangements, it’s all about boldness this Spring wedding season! Reds, yellows and oranges will mix with deep purple hues to create some amazing looks for wedding bouquets and centerpieces.

Valentine’s Day Sales Results: Steady as She Goes

March 21, 2018 Floral Industry Trends

A national survey commissioned by the Society of American Florists found that consumer spending, flower and venue selection and demographics of buyers all remained steady this year. That’s positive news for the floral industry, as sales have continued in a...

ROSES HELP SOUTH AMERICAN ECONOMIES BLOOM

March 21, 2018 Floral Industry Trends

Roses can be many things: a symbol of romance or friendship, a thoughtful gesture, or a confession of love. In whatever context, roses are among the most popular flowers sought out in the United States. Where there is high demand,...

Rio Roses from Deliflor

March 21, 2018 Breeder's Corner

Deliflor is the largest chrysanthemum breeder worldwide, developing chrysanthemums in new forms and colors with optimum durability and good cultivation characteristics. Deliflor has its own cuttings production sites in Ethiopia and Uganda, where it cultivates reliable cuttings in accordance with...

ST. PATRICK’S DAY IN A SOCIAL MEDIA WAY

February 16, 2018 Holiday - P.R.E.P.

ST. PATRICK’S DAY IN A SOCIAL MEDIA WAY P.R.E.P. (PLAN, REVIEW, EXECUTE, PROFIT) With the onset of Spring comes a holiday that has been adopted by American culture as a March favorite: St. Patrick’s Day. At first thought, it may...

Building a Better Brand: Modern Floral Marketing

February 16, 2018 Floral Marketing Strategies

Building a Better Brand: Modern Floral Marketing These days, customers have many options when it comes to purchasing flowers—from grocery stores to boutique flower shops to wholesalers, the choices are endless. As a floral business in the modern world, it...

Rio Roses from Royal Van Zanten

February 16, 2018 Breeder's Corner

Rio Roses from Royal Van Zanten Equiflor is excited to introduce our second breeder: Royal Van Zanten History: The history of Royal Van Zanten is closely linked to the Netherlands, a country known for its flowers. Founded in 1862, this...

Valentine’s P.R.E.P.

January 15, 2018 Holiday - P.R.E.P.

VALENTINE’S P.R.E.P. (PLAN, REVIEW, EXCECUTE, PROFIT) DON’T LET CUPID GET THE BEST OF YOU Tackle the Valentine’s Day rush with these helpful tips to keep your floral business primed and ready for the biggest flower holiday of the year!

BREEDER’S CORNER – SELECTA ONE

Easter P.R.E.P. (Plan, Review, Execute, Profit)

2018 Wedding Trends: Bold and Vibrant!

Valentine’s Day Sales Results: Steady as She Goes

ROSES HELP SOUTH AMERICAN ECONOMIES BLOOM

Rio Roses from Deliflor

ST. PATRICK’S DAY IN A SOCIAL MEDIA WAY

Building a Better Brand: Modern Floral Marketing

Rio Roses from Royal Van Zanten

Valentine’s P.R.E.P.

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