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Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing opens the door to new ways to reach them.

When it comes to millennials and flower purchasing, perception is key. What do they think about flowers as gifts? How about for everyday purchases?

Younger consumers are purchasing fewer flowers than two decades ago, yet millennials are key to the future of the floral industry.

In today’s digital age, e-commerce is not just a good idea, it’s a vital component to increasing your business.