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How to Overcome Floral Purchasing Barriers in Millennials

August 28, 2020 Floral Marketing Strategies

When you’re marketing flowers to millennials, particularly in current times, it’s crucial to know their purchasing barriers. A study published by AFE and the Floral Marketing Research Fund contains a wealth of data on these barriers and how to overcome...

Schaefer Wholesale Florist

August 28, 2020 Wholesaler Spotlight

Schaefer Wholesale Florist (SWF) has been serving the Mid-Atlantic area since 1958 as an importer-broker of fresh-cut flowers from around the world. SWF happily serves event and wedding planners, and retail flower shops throughout the region.

DeRuiter introduces new variety call Super Sun

August 28, 2020 Breeder's Corner

DeRuiter’s SUPER SUN cut rose variety is a large flower which has no scent. It has a standard amount of thorns on each stem, very few slide shoots, and a normal mildew sensitivity range.

Care and handling for the Generations

August 24, 2020 Care & Handling

Generation to generation, though many things change, many things do stay the same. No matter what decade you were born in, when you think of flowers you immediately connect with memories and moments throughout your life.

10 Trends Driving Ecommerce in 2020

July 15, 2020 E-Commerce Trends

Ecommerce is a huge global business, reaching $3.5 trillion by the end of 2019 and looking to hit $4.2 trillion by the end of this year.

6 Features your website Must have in 2020

July 15, 2020 Floral Marketing Strategies

It’s no surprise that people are doing most of their shopping online these days, and that very much includes ordering flowers.

6 Top Facebook Trends for 2020

July 15, 2020 Social Media

2020 has been an attention-grabbing year for Facebook, with calls for more transparency and ethical business practices. With all the changes to Facebook has made, they’ve also added features to make it easier for businesses to sell and promote.

7 Important 2020 Instagram Trends

July 15, 2020 Social Media

With the world at a bit of a standstill right now, we don’t have to tell you that small businesses are bearing the brunt of the economic pain.

Louisiana Wholesale Florist

July 15, 2020 Wholesaler Spotlight

Established in 1961, Louisiana Wholesale Florists, Inc. is the only Louisiana-based wholesale floral co-op. Bill Broussard, Joel Hebert, and Jim Durio formed this cooperative organization to serve the ever-growing needs of florists in Louisiana.

Deliflor introduces new Alemani Chrysanthemum

July 15, 2020 Breeder's Corner

One of Deliflor’s newest creations, Alemani is an intense, dark green, multipurpose chrysanthemum. Alemani’s beautiful, rounded shape completes the Disbud Ball (Sphere) Series, but it also works perfectly as a spray pom, with 8 to 10 flowers per stem.

How to Overcome Floral Purchasing Barriers in Millennials

Schaefer Wholesale Florist

DeRuiter introduces new variety call Super Sun

Care and handling for the Generations

10 Trends Driving Ecommerce in 2020

6 Features your website Must have in 2020

6 Top Facebook Trends for 2020

7 Important 2020 Instagram Trends

Louisiana Wholesale Florist

Deliflor introduces new Alemani Chrysanthemum

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