If you’ve ever wondered why we gift red roses on Valentine’s Day, well, like so many other things, it’s thanks to those influential Victorians.
For the past 25 years, the Pantone Color of the Year has had a significant impact on various design industries.
In 1999, the Pantone Color Institute created something special: the Pantone Color of the Year.
One of the biggest challenges in running a successful floral business is attracting and retaining talented staff.
In the ever-blooming world of the floral industry, staying profitable means understanding both the art and the business of flowers.
Introducing the chic Baby Rio Creta Spray Roses.
The variety is a true orange, with its intense color and nearly luminescent hue, guaranteed to bring brightness and energy to any arrangement!
It’s official! Pantone’s color of the year for 2024 is ‘Peach Fuzz’, a warm and cozy shade which creates a calming sanctuary in which we can safely foster feelings of togetherness, stillness, and focus inward.
It’s the holidays again — time to share the magic of Christmas flowers with your customers. So, how do you make your floral shop stand out in a market filled with fragrance and color? Here are five effective in-store marketing...
The scent of pine and the jingle of bells mean just one thing: Christmas is around the corner. With clever marketing, this can be a highly profitable season — particularly with a blooming digital marketplace. Here are eight proven online...