Gone are the days when your local flower shop was the only place to pick up a bouquet of red roses. in our technological world, flower arrangements are at your fingertips, with flower websites promising even same-day deliveries to your...
As a gold sponsor, part of the rio team made their way over to the 2017 texas designer of the year competition on january 21st, held at the dallas market center, and then on to a presentation by the amazing...
While St. Patrick’s Day might not immediately seem like a flower holiday, there are specific ways to take advantage of the March celebration to fill your own pot of gold for your flower business. In fact, the very symbol of...
March 8th marks International Women’s Day, a global celebration of women’s achievements across decades of social, economic, and political change. Originally a more politically charged holiday, the first known observance of Women’s Day was in New York at the turn...
Over the years, we have learned, and the industry has showed us, that a red rose is the traditional gift for Valentine’s. However, there are types of flowers that are also in high demand — ranunculus, calla lilies, lisianthus, and...
According to PEW Research, in 2016, Millennials or Generation Y (ages 18 - 34) represent 75.4 million people, surpassing Baby Boomers (ages 51- 69) at 74.9 million. Those of Generation X (ages 35—50) represent 66 million people. The heavy Internet...
Valentine’s Day is a huge occasion for the flower industry — according to the National Retail Federation, spending in 2016 reached $19.7 billion, and floral purchases took nearly two billion of that! This spending is on the rise, increasing significantly...
Pantone has once again hit a perfect note with their 2017 Color of the Year: Greenery — an evocative shade that matches the style trends for today’s hottest floral arrangements. Roundly praised by floral and fashion designers alike, Greenery has...