Facebook has become a must-have marketing tool for the modern flower industry. With more than 2 billion active users, it is the ultimate advertising platform for businesses seeking a diverse, global audience.
The end of the semester brings with it a flurry of activities, such as high school prom or graduation ceremonies in late may or early june. all kinds of floral arrangements will be in demand, from corsages to grad bouquets,...
Men are from mars, women are from–we’ve all heard the clichés. but understanding the difference between male and female consumers is actually crucial for success, particularly in the floral industry. and let’s not get started on trying to understand teenagers....
The end of the semester brings with it a flurry of activities, such as high school prom or graduation ceremonies in late may or early june. all kinds of floral arrangements will be in demand, from corsages to grad bouquets,...
As she walks down the aisle, a bride shares the spotlight with one other entity: the bouquet in her hands. wedding season is upon us, and it is a competitive time full of potential for wholesalers and retailers in the...
Nothing says “valentine’s day snuck up on me” like last-minute flower orders. in fact, a survey by the society of american florists reported that 38% of this year’s valentine’s day orders came in on the day itself, compared to 13%...
With less than six weeks to go before mother’s day, the second-busiest day in the floral industry is fast approaching. just like valentine’s day, with a bit of extra preparation and marketing, it can be an extremely profitable holiday. here...
The only time of the year it’s perfectly safe to put all your eggs in one basket. The old adage “April showers bring May flowers” is a telling reminder to the flower industry of the impending spring season and all...
Gone are the days when your local flower shop was the only place to pick up a bouquet of red roses. in our technological world, flower arrangements are at your fingertips, with flower websites promising even same-day deliveries to your...
As a gold sponsor, part of the rio team made their way over to the 2017 texas designer of the year competition on january 21st, held at the dallas market center, and then on to a presentation by the amazing...