Skip to main content

Care & Handling

Roses

In the language of flowers, which was initially developed by the Victorians, roses symbolize love, and a red rose in particular symbolizes true love.

The number of roses that you gift also hides further meaning as a single rose conveys “Love at first sight” or “You’re still the one”, twelve signal “Be mine”, and gifting twenty-four is the perfect way to say “You are always on my mind”.

CARE AND HANDLING INFORMATION

WHAT TO LOOK FOR WHEN PURCHASING
  • Roses are sensitive to ethylene. The sensitivity and the damage symptoms vary depending on the variety. Symptoms include poor opening, abnormal opening, petal shattering, wilting, bent neck and petal discoloration. Source from growers which treat stems with an ethylene action inhibitor such as EthylBloc™.
  • Free from botrytis. Brown spots or patches on the outer petals may be an indication of botrytis infection.
  • Free of mechanical damage.
  • Avoid rose stems with obvious excessive wilting symptoms which could be an indication of improper temperature and humidity management.
SHIPPING AND STORAGE
  • Shipping and storage temperatures should be 34 - 38° F with a 75-85% relative humidity. 
RE-HYDRATION AT STORE LEVEL
  • Start processing with a clean bucket, sanitized with FloraLife® D.C.D.® Cleaner.
  • If received dry packed, conditioning of stem ends is recommended to prevent blockage and promote uptake. Cut approximately 1” or more off stems. Use clean, sanitized clippers or knife, and treat with FloraLife® Quick Dip.
  • Place flowers in a flower food holding solution such as FloraLife® Express 200. Do not put flowers directly in metal/galvanized buckets. Use clean, high-quality water that has not been treated with a water softener.
  • Store in a cooler at 34 - 38° F.
  • Allow minimum 2 hours to hydrate placing buckets in an area with good airflow.
  • Always remember FIFO (first in/first out) when rotating Roses or any other flowers.
VASE CARE
  • Remove any leaves that might be below the vase solution.
  • If received dry, cut approximately 1” or more off stems. Use clean, sanitized clippers or knife, and treat with FloraLife® Quick Dip.
  • Immediately place flowers in properly dosed vase solutions (Flower Food and water) containing FloraLife Crystal Clear® (the perfect solution for clear vases), or FloraLife® Express 300 (the no-cut premium solution).
  • Keep away from direct sunlight and fruits.
SPECIAL CONSIDERATIONS
  • The outer petals of roses tend to be quite different from the inner petals. These are known as ‘Guard Petals’ and are a naturally occurring part of the rose. Many florists choose to remove the guard petals for aesthetic reasons, but they can also add a naturalistic element if left untouched. To remove them, simply hold each petal firmly and give them a gently tug to remove.
  • Red roses can sometimes display blackening at the petals’ edge. This occurs during the growing process when cold nighttime temperatures and high daytime temperature & high levels of sunlight occur together. Blackening of the petals’ edges is not a disease. There is nothing wrong with these beauties.

A happy customer means repeat business, especially at Valentine's! This may be the only time of year someone may purchase or receive roses and may be your one and only chance to make an impression. Be sure to send your customers home with FloraLife® Flower Food packets and know-how! Proper care and handling and educating customers will not only give your customers an amazing experience but have them coming back to you when it’s time to buy roses again!

Garden Roses

Garden roses have increased in popularity over recent years, especially for events such as weddings, but what exactly is a garden rose? Well, they are essentially roses which have a unique aesthetic, typified by a central mass of clustered petals surrounded by a loose halo of outer petals.

Until recently, this type of rose could only be found in gardens, but breeders have succeeded in developing varieties which retain this beautiful floral form with the required characteristics of commercially grown cut flower.

Reminiscent of English gardens, and Jane Austen, these roses will add lashings of romance to any wedding venue. Adding to their appeal, garden roses are often fragrant, which makes them perfect for bridal bouquets and boutonnieres alike because who wouldn’t want their groom to smell like a rose and resemble Mr. Darcy on their wedding day?

But because this type of roses lends itself so well to the naturalistic look, don’t be fooled into thinking that they are a one trick pony. If displayed en masses and as a monoculture, they easily exude glamour and sophistication.

So, develop a romance with garden roses this wedding season, your brides and grooms will love you for it.

GARDEN ROSES CARE AND HANDLING TIPS

HYDRATION & STORAGE AT STORE LEVEL
  • Start processing with a clean bucket, sanitized with FloraLife® D.C.D.® Cleaner.
  • If received dry packed, conditioning of stem ends is recommended to prevent blockage and promote uptake. Cut approximately 1” or more off stems. Use clean, sanitized clippers or knife, and treat with FloraLife® Quick Dip.
  • Place flowers in a holding treatment such as FloraLife® Express 200. Do not put flowers directly in metal/galvanized buckets. Use clean, high-quality water that has not been treated with a water softener as the salt levels can be damaging to flowers.
  • Store in a cooler at 34 – 38° F (1-3° C) with a relative humidity of 75-85%
  • Allow minimum 2 hours to hydrate placing buckets in an area with good airflow.
  • Always remember FIFO
VASE CARE
  • Remove any leaves that might be below the vase solution.
  • Cut approximately 1” or more off stems. Use clean, sanitized clippers or knife. If received dry, treat with FloraLife® Quick Dip.
  • Immediately place flowers in vase solutions containing FloraLife Crystal Clear® 300 or FloraLife® Express 300.
SPECIAL CONSIDERATIONS
  • Wedding flowers are often subject to conditions not favorable for vase life. Use a hydration spray, such as FloraLife® Finishing Touch or FloraLife® Crowning Glory® to lock in moisture for handheld bouquets, corsages, and boutonnieres. Arrangements in water or foam will also benefit from a hydration spray treatment, especially if the event will be outdoors.
  • Roses are best hydrated with their protective packaging intact. If received dry packed, leave stems in their packaging for at least 2 hours or until hydrated. If product is received wet packed from your supplier, there is no need to keep the packaging on when you process your roses. Gently remove it upon arrival.
  • Avoid getting water on blooms! Roses are prone to botrytis when blooms are over saturated.
  • Roses are ethylene sensitive; insist that your supplier treats with an ethylene inhibitor such as EthylBloc™ to protect against exposure. Do not store or display near ripening produce or products that produce ethylene.
  • The outer petals of roses tend to be quite different from the inner petals, these are known as ‘guard petals’ and are a naturally occurring part of the rose. Many florists choose to remove them for aesthetic reasons, but they can also add a naturalistic element if left untouched. To remove them, simply hold each petal firmly and give them a gentle tug to remove them.