When you think of upselling, what comes to mind? Does it sound pushy? Too “salesy”? Something that makes people uncomfortable? Well, erase those thoughts from your mind! Upselling is a...
With the holidays just around the corner, your flower shop is heading into the busiest time of the year. And with so much of your marketing now being done online,...
Millennials are the largest living generation, so it’s no wonder we’re all a little obsessed with marketing to them! But how do you tap into this enormous purchasing power—more than...
Want to take your floral business to a whole new level? Start putting some attention on marketing to Generation Z. Yes, they’re young, but they have massive buying power, which...
Results from SAF’s Economic Outlook Survey show flourishing sales despite the higher cost of goods and labor.
Online floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will...
Email marketing is one of the most effective ways to promote your business and your products.
Each year on March 8th, the world comes together on International Women’s Day to honor women’s social, economic, cultural, and political achievements.
Want to add more engaged customers and create long-term relationships? Start holding workshops in your floral shop!
Ready to take advantage of the increased demand this Valentine’s Day? Need some great promotional ideas? We’ve got you covered! Of course, you should be plastering your website, store windows,...