Online floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will...
Email marketing is one of the most effective ways to promote your business and your products.
Each year on March 8th, the world comes together on International Women’s Day to honor women’s social, economic, cultural, and political achievements.
Want to add more engaged customers and create long-term relationships? Start holding workshops in your floral shop!
Ready to take advantage of the increased demand this Valentine’s Day? Need some great promotional ideas? We’ve got you covered! Of course, you should be plastering your website, store windows,...
As with all generations, millennials have definite opinions about what’s valuable in their lives. What’s different about millennials is how much they share those values across social media.
It’s an understatement to say that we’re all living in a different world than just a few months ago. We need to be flexible, smart, and fast-moving to keep up...
When you’re marketing flowers to millennials, particularly in current times, it’s crucial to know their purchasing barriers. A study published by AFE and the Floral Marketing Research Fund contains a...
It’s no surprise that people are doing most of their shopping online these days, and that very much includes ordering flowers.
International Women’s Day is a worldwide celebration each year on March 8th which recognizes the social, cultural, and political achievements of women. The theme for 2020 is “Each for Equal”,...