In each issue of LivRio, we feature a different floral wholesaler and give you information on what they offer and the benefits of working with them. However, this month, we...
When you think of March, what first comes to mind? If you guessed “the start of Spring,” you’d be right, of course. Yet, the month of March is important for...
There are so many ways to celebrate St. Patrick’s Day, from corned beef and cabbage to green beer to “Kiss Me, I’m Irish!” t-shirts.
Here we go! We’re just weeks away from the BIG GAME! No, not THAT big game… the floral industry big game: Valentine’s Day!
When you think of upselling, what comes to mind? Does it sound pushy? Too “salesy”? Something that makes people uncomfortable? Well, erase those thoughts from your mind! Upselling is a...
With the holidays just around the corner, your flower shop is heading into the busiest time of the year. And with so much of your marketing now being done online,...
Millennials are the largest living generation, so it’s no wonder we’re all a little obsessed with marketing to them! But how do you tap into this enormous purchasing power—more than...
Want to take your floral business to a whole new level? Start putting some attention on marketing to Generation Z. Yes, they’re young, but they have massive buying power, which...
Results from SAF’s Economic Outlook Survey show flourishing sales despite the higher cost of goods and labor.
Online floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will...