It’s back-to-school season again! This is the time when students and teachers are heading into a new academic year filled with anticipation. But we also know that teachers, students, and...
Millennials are the largest generation in America, with plenty of spending power. However, they’re notoriously challenging for marketers since they respond to marketing messages differently than previous generations.
You may have begun including millennials in your marketing efforts, which is fantastic and will pay off. Well, now it’s time to think about the next generation: Generation Z...
n times like these, we all know that flowers are more vital than ever. Customers will be looking for ways to deal with increasing stress in their lives, and the...
When it comes to flower arranging, we know you’ve got what it takes. But we also know that you’re always learning ways to improve your skills and make drop-dead gorgeous...
As we mentioned in our April LivRio issue, we want to give you as much information as possible to make it easy for you to develop a productive and profitable...
In each issue of LivRio, we feature a different floral wholesaler and give you information on what they offer and the benefits of working with them. However, this month, we...
When you think of March, what first comes to mind? If you guessed “the start of Spring,” you’d be right, of course. Yet, the month of March is important for...
There are so many ways to celebrate St. Patrick’s Day, from corned beef and cabbage to green beer to “Kiss Me, I’m Irish!” t-shirts.
Here we go! We’re just weeks away from the BIG GAME! No, not THAT big game… the floral industry big game: Valentine’s Day!