You’ve heard of Generation X and Generation Y (better known as Millennials), and you undoubtedly know of many strategies to promote and sell to them. Well get ready, because here...
With the ever-increasing competition for consumer dollars amongst floral retailers, there’s a lot to be said for having items in your store that require little to no design time, have...
Valentine’s Day will be here before you know it, so there’s no time to waste on getting your marketing done: The more marketing you do, on every possible channel, the...
Want to know what your customers love about your floral business? Want to make sure you’re providing the floral trends customers are demanding today? Want to find out what needs...
Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
There is no end of opportunity to grow your flower business online, but the question remains: How do you get started? There are a few key elements to create a...
Your customers want to see the gorgeous products you produce, not the disorder that comes with the creative process! That’s why it’s important to have your floral design room in...
Building a Better Brand: Modern Floral Marketing These days, customers have many options when it comes to purchasing flowers—from grocery stores to boutique flower shops to wholesalers, the choices are...