International Women’s Day is a worldwide celebration each year on March 8th which recognizes the social, cultural, and political achievements of women. The theme for 2020 is “Each for Equal”,...
With so many options for Valentine’s Day, how do you make sure customers choose your shop? Smart marketing, of course! Here are a few helpful tips so you can make...
Upselling? Isn’t that just a way to make more money? Doesn’t it mostly benefit the seller? Not at all. Upselling, when done correctly and with the customer’s best interest in...
When it comes to creating a profitable floral business, pricing is clearly a major component. There are many things to take into consideration when determining your prices; we’ve compiled a...
One of the easiest ways to get new customers into your floral business is to make sure they can find you when they search on Google. That’s where Google My...
The world of online sales is booming, and these six marketing trends are a major reason why. Perhaps you already use one or two of these, but it’s important to...
Flower delivery is a mainstay of most florists, as it provides the convenience that customers want and need. However, delivery costs can be a hidden revenue-sucker for a floral business...
Ahhh, Summer… the season to relax, enjoy the slower business, and rest up for the next busy season—wait, what? No way! This is the time you can do all the...
You’ve heard of Generation X and Generation Y (better known as Millennials), and you undoubtedly know of many strategies to promote and sell to them. Well get ready, because here...
With the ever-increasing competition for consumer dollars amongst floral retailers, there’s a lot to be said for having items in your store that require little to no design time, have...