As with all generations, millennials have definite opinions about what’s valuable in their lives. What’s different about millennials is how much they share those values across social media.
It’s an understatement to say that we’re all living in a different world than just a few months ago. We need to be flexible, smart, and fast-moving to keep up...
When you’re marketing flowers to millennials, particularly in current times, it’s crucial to know their purchasing barriers. A study published by AFE and the Floral Marketing Research Fund contains a...
It’s no surprise that people are doing most of their shopping online these days, and that very much includes ordering flowers.
International Women’s Day is a worldwide celebration each year on March 8th which recognizes the social, cultural, and political achievements of women. The theme for 2020 is “Each for Equal”,...
With so many options for Valentine’s Day, how do you make sure customers choose your shop? Smart marketing, of course! Here are a few helpful tips so you can make...
Upselling? Isn’t that just a way to make more money? Doesn’t it mostly benefit the seller? Not at all. Upselling, when done correctly and with the customer’s best interest in...
When it comes to creating a profitable floral business, pricing is clearly a major component. There are many things to take into consideration when determining your prices; we’ve compiled a...
One of the easiest ways to get new customers into your floral business is to make sure they can find you when they search on Google. That’s where Google My...
The world of online sales is booming, and these six marketing trends are a major reason why. Perhaps you already use one or two of these, but it’s important to...