Upselling? Isn’t that just a way to make more money? Doesn’t it mostly benefit the seller? Not at all. Upselling, when done correctly and with the customer’s best interest in...
When it comes to creating a profitable floral business, pricing is clearly a major component. There are many things to take into consideration when determining your prices; we’ve compiled a...
One of the easiest ways to get new customers into your floral business is to make sure they can find you when they search on Google. That’s where Google My...
The world of online sales is booming, and these six marketing trends are a major reason why. Perhaps you already use one or two of these, but it’s important to...
Flower delivery is a mainstay of most florists, as it provides the convenience that customers want and need. However, delivery costs can be a hidden revenue-sucker for a floral business...
Ahhh, Summer… the season to relax, enjoy the slower business, and rest up for the next busy season—wait, what? No way! This is the time you can do all the...
You’ve heard of Generation X and Generation Y (better known as Millennials), and you undoubtedly know of many strategies to promote and sell to them. Well get ready, because here...
With the ever-increasing competition for consumer dollars amongst floral retailers, there’s a lot to be said for having items in your store that require little to no design time, have...
Valentine’s Day will be here before you know it, so there’s no time to waste on getting your marketing done: The more marketing you do, on every possible channel, the...
Want to know what your customers love about your floral business? Want to make sure you’re providing the floral trends customers are demanding today? Want to find out what needs...