Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...

There is no end of opportunity to grow your flower business online, but the question remains: How do you get started? There are a few key elements to create a...

Your customers want to see the gorgeous products you produce, not the disorder that comes with the creative process! That’s why it’s important to have your floral design room in...

Building a Better Brand: Modern Floral Marketing These days, customers have many options when it comes to purchasing flowers—from grocery stores to boutique flower shops to wholesalers, the choices are...