With the holiday season coming up rapidly, it’s time to stock up on the flowers you’ll need throughout the fall and winter months. When you’re preparing your orders, make sure...
If you’re looking for ways to make more sales in between the big holidays—and who isn’t—then floral subscription services may just be the perfect solution. Subscription services are all the...
Studies show how flowers can ease stress, provide comfort and help us heal You know that flowers are a beautiful and important part of our lives, but do you know...
Often when you think you’re at the end of something, you’re at the beginning of something else. How lucky am I to have worked my whole life doing something that...
Remember the days of hanging flowers upside down to dry them, or pressing them in a book? Well, it’s back, and it’s a big trend for 2019. Drying flowers dates...
Consumers were certainly feeling the love this Valentine’s Day, spending $20.7 billion, according to the National Retail Federation. That’s well above their prediction of $19.6 billion, and the highest amount...
Every year on March 8, people around the world honor the women in their life on International Women’s Day. This day, which celebrates women and their achievements, was first observed...
Valentine’s Day: One of the busiest days of the year for florists. And this year, the outlook is rosy! According to the annual survey recently published by the National Retail...
What’s the surest way to attract new customers and increase your floral sales? Know the newest flower trends! As preferences shift in style, color, and flower type, new trends emerge,...
It’s hard to come up with a more important element of floral design than color. That’s why those of us in the floral industry are always paying close attention to...