Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
When it comes to millennials and flower purchasing, perception is key. What do they think about flowers as gifts? How about for everyday purchases?
Younger consumers are purchasing fewer flowers than two decades ago, yet millennials are key to the future of the floral industry.
In today’s digital age, e-commerce is not just a good idea, it’s a vital component to increasing your business.
How booking your floral orders in advance through programs like Rio Bite Size can save you time and money.
On-demand flower companies are thriving these days, and it’s no wonder: online retail is capturing a broader and broader section of the market in almost every category.
It’s no surprise that June would be one of Rio Roses’ favorite months: It’s National Rose Month! For centuries, roses have been a symbol of love, beauty, war and even...
Optimism is the key word of 2018 when it comes to consumers, retailers and growers. The floral market is looking rosy, as the US economic outlook is healthy. Take advantage...
A national survey commissioned by the Society of American Florists found that consumer spending, flower and venue selection and demographics of buyers all remained steady this year. That’s positive news...