Valentine’s Day: One of the busiest days of the year for florists. And this year, the outlook is rosy! According to the annual survey recently published by the National Retail...
What’s the surest way to attract new customers and increase your floral sales? Know the newest flower trends! As preferences shift in style, color, and flower type, new trends emerge,...
It’s hard to come up with a more important element of floral design than color. That’s why those of us in the floral industry are always paying close attention to...
Parades, picnics, fireworks and fun: the 4th of July is a holiday filled with patriotic spirit and celebration! Red, white and blue are the colors of the day, and floral...
There is no end of opportunity to grow your flower business online, but the question remains: How do you get started? There are a few key elements to create a...
Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
When it comes to millennials and flower purchasing, perception is key. What do they think about flowers as gifts? How about for everyday purchases?
Younger consumers are purchasing fewer flowers than two decades ago, yet millennials are key to the future of the floral industry.
In today’s digital age, e-commerce is not just a good idea, it’s a vital component to increasing your business.