A national survey commissioned by the Society of American Florists found that consumer spending, flower and venue selection and demographics of buyers all remained steady this year. That’s positive news...
Roses can be many things: a symbol of romance or friendship, a thoughtful gesture, or a confession of love. In whatever context, roses are among the most popular flowers sought...
The floral industry’s most prominent holiday is just around the corner. Soon enough, sweethearts across the map will be skipping into flower shops with a bouquet in mind for that...
Knowing how customers will be spending this Valentine’s Day is key to your success Valentine’s Day is perennially one of the biggest days of the year for the floral industry....
A lovely bouquet may brighten up your dining room table, but those flowers have quite a long journey before making it to your home. The voyage from farm to vase...
Every December, the Pantone Color Institute (known as the “global color authority”) selects a Color of the Year that not only influences design and fashion industries, but also captures the...
A bouquet of flowers purchased in the United States has often traveled a long way before landing in your vase.
Nothing says “valentine’s day snuck up on me” like last-minute flower orders. in fact, a survey by the society of american florists reported that 38% of this year’s valentine’s day...
Gone are the days when your local flower shop was the only place to pick up a bouquet of red roses. in our technological world, flower arrangements are at your...
March 8th marks International Women’s Day, a global celebration of women’s achievements across decades of social, economic, and political change. Originally a more politically charged holiday, the first known observance...