With all the hustle and bustle of the holidays, it can be tough to dive right back in and prepare for Valentine’s Day—but it’s vital if you want to reap...
With so many options for Valentine’s Day, how do you make sure customers choose your shop? Smart marketing, of course! Here are a few helpful tips so you can make...
Even though we’re barely past Halloween, it’s beginning to look a lot like Christmas! Time to get your floral shop prepared for the influx of holiday sales.
While focusing on your in-store marketing and promotional ideas, make sure you’re also taking the time to set up your online strategies. It can be a daunting task to do...
You’re starting to feel a chill in the air (or not, if you live in Florida like we do) and the excitement of increased business. Thanksgiving marketing is always a...
It’s that time again! Maybe it doesn’t feel like fall where you are right now, but the signs are all there: “pumpkin spice” everywhere you look, shorts turning to longer...
Halloween preparation has already begun for most of us, since customers start buying their Halloween items throughout September. Statista, the online marketing statistics site, reported that 28% of shoppers start...
4th of July P.R.E.P. Fourth of July is traditionally a holiday of three “F”s: Food, Fireworks and Fun. Now we want to help you add another: FLOWERS. While there are...
While the Summer months can be traditionally slow periods, it’s important to constantly cultivate year-round business that can tide you through the leaner times. One way to do this is...
Spring is certainly the season for weddings, and the floral industry takes full advantage of this. However, weddings can also be a constant stream of revenue all year long, so...