Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
Millennials can be a notoriously tough market to enter, particularly with florists. However, the research that has been done recently on their perceptions of flowers and their barriers to purchasing...
Parades, picnics, fireworks and fun: the 4th of July is a holiday filled with patriotic spirit and celebration! Red, white and blue are the colors of the day, and floral...
The sympathy business has always been a mainstay of florists, yet floral needs have evolved over the years due to changing lifestyles, loss of traditions, and donations to charities in...
Here it comes, one of the biggest floral holidays of the year: Mother’s Day! It’s never too early to start preparing for what will surely be a huge demand this...
Here it comes, one of the biggest floral holidays of the year: Mother’s Day! It’s never too early to start preparing for what will surely be a huge demand this...
Here it comes, one of the biggest floral holidays of the year: Mother’s Day! It’s never too early to start preparing for what will surely be a huge demand this...
Easter is coming – and fast! It’s upon us two weeks earlier this year than last year. Easter ranks fourth in holiday flower sales, behind Christmas/Hanukkah, Mother’s Day and Valentine’s...
ST. PATRICK’S DAY IN A SOCIAL MEDIA WAY P.R.E.P. (PLAN, REVIEW, EXECUTE, PROFIT) With the onset of Spring comes a holiday that has been adopted by American culture as a...
VALENTINE’S P.R.E.P. (PLAN, REVIEW, EXCECUTE, PROFIT) DON’T LET CUPID GET THE BEST OF YOU Tackle the Valentine’s Day rush with these helpful tips to keep your floral business primed and...