Crisp air and colored leaves signal the onset of autumn—everywhere but Miami, that is. While the weather may vary by state, one common thread unites the entire country toward the...
Before you know it, the back-to-school rush will be over and a favorite fall holiday will creep around the corner: Halloween. Even before the beginning of October, stores start stocking...
Grandparents are often an integral part of any family dynamic, whether they’re near or far, and a little extra appreciation often goes a long way.
Men are from mars, women are from–we’ve all heard the clichés. but understanding the difference between male and female consumers is actually crucial for success, particularly in the floral industry....
The end of the semester brings with it a flurry of activities, such as high school prom or graduation ceremonies in late may or early june. all kinds of floral...
As she walks down the aisle, a bride shares the spotlight with one other entity: the bouquet in her hands. wedding season is upon us, and it is a competitive...
With less than six weeks to go before mother’s day, the second-busiest day in the floral industry is fast approaching. just like valentine’s day, with a bit of extra preparation...
The only time of the year it’s perfectly safe to put all your eggs in one basket. The old adage “April showers bring May flowers” is a telling reminder to...
While St. Patrick’s Day might not immediately seem like a flower holiday, there are specific ways to take advantage of the March celebration to fill your own pot of gold...
Valentine’s Day is a huge occasion for the flower industry — according to the National Retail Federation, spending in 2016 reached $19.7 billion, and floral purchases took nearly two billion...