ST. PATRICK’S DAY IN A SOCIAL MEDIA WAY P.R.E.P. (PLAN, REVIEW, EXECUTE, PROFIT) With the onset of Spring comes a holiday that has been adopted by American culture as a...
VALENTINE’S P.R.E.P. (PLAN, REVIEW, EXCECUTE, PROFIT) DON’T LET CUPID GET THE BEST OF YOU Tackle the Valentine’s Day rush with these helpful tips to keep your floral business primed and...
Before you know it, our calendar year will be winding down, bringing with it that magical time of the year when families gather to create warm memories. As a floral...
Crisp air and colored leaves signal the onset of autumn—everywhere but Miami, that is. While the weather may vary by state, one common thread unites the entire country toward the...
Before you know it, the back-to-school rush will be over and a favorite fall holiday will creep around the corner: Halloween. Even before the beginning of October, stores start stocking...
Grandparents are often an integral part of any family dynamic, whether they’re near or far, and a little extra appreciation often goes a long way.
Men are from mars, women are from–we’ve all heard the clichés. but understanding the difference between male and female consumers is actually crucial for success, particularly in the floral industry....
The end of the semester brings with it a flurry of activities, such as high school prom or graduation ceremonies in late may or early june. all kinds of floral...
As she walks down the aisle, a bride shares the spotlight with one other entity: the bouquet in her hands. wedding season is upon us, and it is a competitive...
With less than six weeks to go before mother’s day, the second-busiest day in the floral industry is fast approaching. just like valentine’s day, with a bit of extra preparation...