6 ONLINE STRATEGIES TO INCREASE YOUR HOLIDAY SALES

While focusing on your in-store marketing and promotional ideas, make sure you’re also taking the time to set up your online strategies. It can be a daunting task to do both, so make sure you plan out exactly how much time you will spend on each, so that it all gets done. It will definitely be worth it when you see the increased holiday sales. Here are six tips to set up your online holiday promotions:

1. Make your online store festive.

Give your website a holiday look and feel by “decorating” it for the season. You can create a special holiday logo by adding a holiday element, such as a Santa hat, Christmas tree, or Christmas lights, to your current logo. You can also create a Christmas-themed banner for your online store that features your holiday promotion. You may even want to use some fun holiday fonts on your product description headings. Whatever you choose, you don’t have to do it all yourself; there are plenty of online resources to help you, like Canva or Fiverr.

2. Create holiday gift bundles.

This is a great way to increase your overall sales while offering products that customers want at a package price. Rather than giving a strict percentage off on quarter boxes or arrangements and bouquets, offer them for less in a Christmas bundle and you’ll increase your average order value! We have a few bundle suggestions for you in this issue of LivRio, but you may have some others that you want to use. Whichever you choose, offer them prominently on your site. 

3. Offer digital gift cards.

Cater to those last-minute Christmas shoppers by offering them an online gift card that they can purchase all the way up to Christmas morning! If you’ve never offered e-gift cards, there are many platforms that make it easy for you, such as Square, Roller, and Giftfly. Cater to these “down-to-the-wire” customers by creating a pop-up on your online store three to four days before Christmas, advertising your gift card. You can do this easily with Sumo’s Grow Email List.

4. Work with social media influencers

If you haven’t started partnering with influencers yet, the holidays are a great time to start. One study showed that social media messaging related to brands rises 30% during the winter season, so getting on board the influencer train now is a great idea. It can be as simple as partnering with an online influencer and having them show your floral arrangements at their holiday gatherings. It’s a great way to increase exposure and traffic to your online store.

5. Offer free shipping

To stay competitive, particularly during the holiday season, it’s vital to offer free shipping. If you’re concerned about the cost, you can always incorporate it into the purchase price of your holiday arrangements. If that’s not feasible, then offer it anyway and see if the increased sales make it worthwhile. Free shipping can get customers interested, then when they look at your other marketing ideas (like product bundles), the increased average order value will be enough to make it worth your while.

6. Run an after-Christmas Sale

People are always looking for great after-Christmas sales, particularly when they’re at home relaxing and scrolling through their phone or tablet. This is a perfect time to offer them a sale on holiday arrangements, since they still have events and parties throughout the winter months. One idea is to offer a “Ring in the New Year” arrangement at a special after-Christmas discount.

Plan your online marketing now to reap the rewards this holiday season and beyond.