5 in-store promotional tips to boost your holiday sales
Even though we’re barely past Halloween, it’s beginning to look a lot like Christmas! Time to get your floral shop prepared for the influx of holiday sales.
We know—it’s all about online marketing these days, and we’ve certainly spent a lot of time giving you online marketing strategies in the pages of LivRio. That certainly won’t change. But did you know that one study found that 91% of shoppers make purchasing decisions based on in-store promotions? That’s because they trigger an immediate emotional satisfaction that you can’t get online.
We want to help you thrive this holiday season, and that’s done by combining online and in-store marketing into a cohesive strategy. Here are five tips to help you boost your in-store sales:
- Take your store to the customers.
Don’t wait for holiday shoppers to come to you: Bring your store to them! Find local fairs, conventions, and holiday events where you can create a pop-up store to sell holiday arrangements. You may even want to bring a holiday beverage or other treat to draw in potential customers—it’s a great way to get brand exposure and more sales.
- Capture customer reviews on the spot.
Customer reviews, particularly online reviews, are a critical component of your marketing: An estimated 78% of consumers trust local businesses when they have positive online reviews. Plus, customer reviews are one of the top three ways to inﬂuence your local search ranking. So why not get customers to submit reviews right at the point of purchase in your store? Offer an incentive, like a discount on their next purchase, if the customer goes online right then and there and writes a review. This will lead to better search engine rankings, more trafﬁc, and more holiday sales!
- Partner with other retailers for holiday package deals.
Do some local research to ﬁnd businesses that would complement yours, such as a local restaurant. Offer to partner with the restaurant and create a unique holiday package, like a “Holiday Dinner and Flowers” package. Or perhaps there’s a local chocolatier you can partner with to create a “Flowers and Chocolate for the Holidays” package. The whole idea is to boost sales for both of you.
- Combine in-store and social media campaigns
Create a holiday hashtag that you display in your store and encourage shoppers to use it on social media when they show off the beautiful ﬂoral arrangement they just purchased. You can also run social media campaigns using the same hashtag to create engagement and drive trafﬁc into the store. For example, post a picture of a gorgeous holiday arrangement and caption it with “Drop by the store” along with your hashtag.
- Bring influencers into your store
Partnering with social media inﬂuencers online is a proven way o increase exposure and sales, but why not bring an inﬂuencer into your store? For example, invite a local celebrity or inﬂuencer to come into your shop and greet customers for a day; when you promote this event online on your social media channels as well as the inﬂuencer’s, you can signiﬁcantly increase trafﬁc into your store. And that means more sales!
Start your in-store marketing now for a merry and bright holiday season!