We know you like to be on the cutting edge of floral trends — it’s a great way to stand out from your competition. It’s also important to offer the flowers that people will want to buy! That’s why we’re always keeping ourselves in the know about the up-and-coming trends so we can share them with you. With that in mind, we’ve gathered five of the hottest flower trends for 2023.
1. Bright Barbiecore
Have you heard about Barbiecore? It’s all the rage right now, particularly with the new Barbie movie about to come out. Barbiecore is just like it sounds: fun, brightly colored, and over-the-top, with plenty of pinks! Plus, with Viva Magenta as the Pantone color of the year, it’s no wonder so many arrangements will feature hot pink flowers this year.
You can create arrangements using bright pink roses and stock colors like hot pink, cream, and purple. You can also break up the pinks with bright orange or yellow ranunculus or pompons and a bit of greenery.
2. Lovely Lavender
This year, you’ll see the color lavender everywhere, as well as the lavender flower itself. People are increasingly adding this beautiful flower and fragrance to their homes, as it brings a sense of calm to any environment. Plus, some wedding professionals are saying that lavender may soon become as popular as gypsophila in wedding bouquets.
As for the color, shades of purple are timeless for flowers at weddings and other events. This year, expect to see delicate lavender, deep purple, and every shade in between. Popular purple flowers include roses, spray roses, stock, lisianthus, scabiosa, anemones, liatris, and limonium.
3. All White
White arrangements have always been a classic, but this year they’re more popular than ever. White flowers create a romantic atmosphere, and white arrangements can have so many different textures. This makes them perfect for any occasion, from weddings to birthdays to anniversaries and more.
Popular white flowers for floral arrangements include roses, lilies, ranunculus, stock, carnations, anemones, symphony aster, lisianthus, and many more. You can have so much creativity with an all-white arrangement!
4. Going Green
When we say “going green,” we’re talking about both the color and the concept of environmental impact. Plants are in demand, particularly those plants that don’t need special care and that purify the air. This includes ferns, snake plants, succulents, prayer plants, and more.
Plus, florists are using green more than ever in arrangements — and in unexpected ways. This includes using foliage like eucalyptus and fern in lush arrangements and as subtle accents in bouquets. And you’ll see a lot of white-green flowers in arrangements as well, such as gardenias, roses, and lilies.
5. Pressed Flowers
Flower pressing has become a hot DIY trend lately. People are drying and pressing their own flowers and framing them, then sharing them on social media. It’s a great way to preserve a special memory, such as pressing a wedding bouquet or Valentine’s arrangement.
And it’s not just crafters who are pressing flowers: more and more floral shops are offering flower pressing kits and workshops. This is a great way to take advantage of this growing trend!
By keeping on top of the latest trends, you’ll become the “in the know” florist that customers turn to for their wedding, event, and everyday needs. We can’t wait to see what kinds of beautiful arrangements you create!