Danziger is proud to introduce their SENTI® Glam cut rose.
Danziger is proud to announce the launch of its new SENTI® Roses assortment, an exciting step for the company. This is an opportunity to generate added value for growers around the globe, thanks to Danziger’s expertise, excellence, and experience.
DANZIGER INTRODUCES NEW SENTI® GLAM ROSE!
Danziger is a leader in the international horticultural breeding sector, with over 1,000 customers in more
than 60 countries. The company works diligently to offer growers more and better solutions by expanding its offerings and entering new segments. To realize the goal of truly being a one-stop shop, Danziger produces unique, creative, and attractive assortments that customers love and that growers trust. Now, Danziger has added cut roses to its portfolio as a strategic step forward. Cut roses are an integral part of the company’s vision, promise to growers, and commitment to genetic innovation, resulting in new assortments.
SENTI®, from the Latin for “to feel and experience,” is the name Danziger sentimentally chose for the new rose brand. The name is fitting as it reflects the essence of roses and their role in our lives: roses express sentiments of love, passion, romance, empathy, excitement, and sometimes sadness and longing.
Danziger is renowned for its extensive assortment of leading Gypsophila varieties, such as XLENCE® and MILLION STARS®. Since cut roses are a complementary product to Gypsophila, Danziger believes that offering their growers a broader assortment is a significant benefit.
“With a well-established reputation in the fields of fillers, in recent years, we have turned our attention to focals, and roses were the natural continuation,” said CEO Gaby Danziger. “We are excited to enter the
beautiful and challenging world of roses. This is another opportunity for us to harness our experience and resources in genetics, production, and service, to drive success throughout the entire supply chain.”
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