Equiflor is excited to introduce our fifth breeder, Danziger.

History:

Founded in 1953 by a young immigrant couple Ernest and Zehava Danziger, the company has grown into a leading global floriculture organization, with over 500 million cuttings of varieties planted around the world each year, in more than 60 countries. Today, Danziger’s team of more than 1,500 worldwide is engaged in the research, breeding, development, propagation, production, sale and marketing of cut flowers, annuals and perennials.

Danziger’s continuous product innovation is powered by one of the largest R&D departments in the field. The company’s breeding team consists of an advanced R&D unit, scientists and researchers with PhDs, Master’s and Bachelor’s degrees from the Hebrew University Faculty of Agriculture. Working closely with Hebrew University and the world-renowned Volcani Center of Agricultural Research in Israel, the team stays at the forefront of advances in scientific breeding and improvements in varieties of cut flowers and ornamental plants.

Danziger operates advanced propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia; via their in-house production, R&D and diagnostic laboratory, they supply approximately 1,000 customers in over 60 countries. With production facilities spread across three continents, Danziger customers benefit from continuous supply and exceptional availability of vegetative propagation material from nearby geographies. All Danziger products meet rigorous propagation and distribution standards, and strive to adhere to strict environmental, fair trade and fair working practices.

Breeding:

Danziger strives to bring innovative genetics that will add value to the market, from growers to consumers; they maintain close relationships with growers all around the world, plus retail buyers, wholesalers and designers. The insights collected from all parts of the value chain are then transformed into breeding goals, from higher productivity or adjusted genetics for a certain climate condition, to stronger stem, larger head, more petals or new colors.

Through cutting-edge technologies, their breeders use precise techniques to try to bring a specific trait in focus in the shortest amount of time. As a global breeder, their varieties are chosen based on several trials in different locations, starting with their labs and facilities in Israel, Ecuador, Kenya and Colombia, on to joint trials with their close partners.

With this process, they are able to bring significantly better varieties, like the COSMIC™ Gyp, which has bright white flowers and a strong, yet very flexible stem that helps florists by enabling an easy use (untangles easy, lower shrink), or the SKYLER™ Veronica which has an extra-long spike, to serve the market need for unique accents.

Based on the deep market understanding, they are also able to bring game-changing newer versions of traditional crops such as the SCOOP™ Scabiosa, taking a rather pale blue, weak stem, and through advanced breeding, making it into a strong, colorful, richly textured and cushion-style flower series that is rapidly growing all around the world.

Criteria Used to Assess the Best Varieties:

A new product is tested not only at the farm level, but is also examined throughout the logistic chain, in order to make sure that the end-consumer will appreciate the value of the product. Danziger looks at all factors from productivity, resistance throughout the logistic chain, shelf life and of course, user feedback. For each crop and series, they also have dedicated testing of the most relevant traits that they are trying to bring.

We would like to hear your opinion on the selected varieties provided by Selecta One. Please send us an email to marketing@equiflor.com and share your feedback!

To learn more about Danziger, visit

www.danzigeronline.com