DeRuiter is proud to present their new rose variety called Be Sweet.

Breeding & Selection

Research & Development forms the basis for De Ruiter’s innovative business.

Keywords for our breeding are plant health, productivity, uniformity, forms of transport, colors, scent, cultivation techniques, environmental requirements, and vase life. For the breeding & selection program, De Ruiter makes use of data-based breeding in addition to traditional breeding and selection methods.

By continuously collecting market data, De Ruiter can respond to all specific requirements or petitions from the supply chain.

For the development of disease-resistant and sustainable varieties, De Ruiter participates in scientific research together with universities and scientific research organizations in the field of biogenetics, marker techniques, DNA fingerprints, phenotyping, and genotyping.

Thanks to our longstanding experience, we detect the various uses for our varieties early in the selection process.

Breeding takes place at the head office in the Netherlands and at our location in Kenya. The moderate climatic conditions of our advanced greenhouses guarantee an optimal breeding process.

Be Sweet

Meet Be Sweet, one of our newest varieties, top in this 2022, a darling pink rose with a soft and soothing appearance and a beautiful, classic cup shape, her impressive and long-lasting vase life will charm you. This gorgeous bloom is a wonderful pick from our selection of pink roses.

Be Sweet has a large head measuring 6.5 – 7.5 cm. with stems that range 60-80 cm. and very good productivity, around 1.2 s/p/m.

Be Sweet is an eye-catching blossom that features an elegant aperture of the bloom, her classic shape, and soft petals transport you on a romantic dream.

Be sweet to the ones you love!!

We would like to hear your opinion on the selected variety provided by Ball SB. Please send us an email to marketing@equiflor.com and share your feedback!