Equiflor is excited to introduce our seventh breeder, Deruiter.
History:
De Ruiter was founded a century ago in the Netherlands, one of the first rose breeders. Originally a family business, De Ruiter has grown into an organization of international renown in the breeding and propagation of several varieties of roses, working continuously on the improvement of the rose as a product. Additionally, De Ruiter played a pioneering role in the development of modern pot rose cultivation.
With the aim of bringing added value to the market, De Ruiter Innovations has set up partnerships in the main flower-producing countries (Colombia, Ecuador, Kenya, China) and has a presence in 20 countries across the world. The differences in altitude, micro-climate and cultivation technology are a determining factor in the many regions where De Ruiter Innovations has set up its showrooms and test greenhouses.
In addition to cut roses, De Ruiter has also developed breeding programs for hip roses, field-cut roses, pot roses, patio roses, garden roses, as well as cut and pot Hypericum.
Breeding:
Breeding takes place at De Ruiter’s headquarters in the Netherlands, using modern greenhouses with advanced systems to control and regulate climate conditions.
De Ruiter remains attentive to the market trends and rose producers’ requirements when developing their breeding, in order to create varieties with higher productivity, disease-resistance and a greater vase life among other aspects; they select the best varieties for each producing country.
The extensive experience at De Ruiter helps them to create distinct varieties for different purposes at an early stage in the process.
We would like to hear your opinion on the selected varieties provided by DeRuiter. Please send us an email to marketing@equiflor.com and share your feedback!
To learn more about DeRuiter, visit www.deruiter.com
