5 Creative Ways to Promote Your Flower Shop for Easter
Easter is just around the corner, and we already see bunnies and eggs everywhere we look! If you “hop to it” now, you can get your Easter marketing done in time for a fabulous Easter season. Here are a few creative ideas to help you:
- Hold an Adult Easter Egg Hunt
Easter egg hunts aren’t just for kids! Here’s a smart, simple way to bring new customers into your flower shop: Fill plastic eggs with prizes or discount coupons that are redeemable with a purchase. Send out emails and post on social media to promote the fun event. On the day of the hunt, place posters or flyers throughout your shop, reminding customers to bring any Easter egg they find up to the register to receive their prize. And make sure to post pictures and videos of the hunt on social media so that others can share in the fun!
- Create “Hop Over to the Sale” Stickers
Print out some “bunny tracks” stickers, or purchase them online, and stick them to the floor so that they direct customers to your Easter specials. You can make a series of tracks that lead to your Easter arrangements, or some paths that lead to discounted flowers. Whatever you choose, write on the stickers to let people know what they’ll find at the end of their rabbit tracks. If you see people hopping over to the sales, even better—the more fun they have, the more sales you’ll have!
- Send an Easter Egg to Your Customer List
No, we’re not talking about an actual egg—just a die-cut postcard in the shape of an egg. Have a local print shop or online printer create these postcards for you. If cost is an issue, print a card with an Easter egg design on it. Either way, sending out a direct mailing to promote your Easter sales is a great way to drive traffic into your shop. Include a code on the postcard that customers can show when they come in, to see if they’ve won a prize.
- Have an Easter Photo Contest on Social Media
If you’ve been reading LivRio for any length of time, you know that we love online contests! They’re a sure-fire way to increase customer engagement. Invite your Facebook or Instagram followers to submit their favorite Easter photo for a chance to win an arrangement. Ask for votes on each photo and announce the picture with the most votes as the winner. And take photos or a video of the winner with your arrangement to post on your social media pages.
- Send a Personal Greeting to Your Best Customers
We all know how bombarded customers can get by promotional offers, so when a customer receives a beautiful Easter card from you, with a personal, handwritten message inside, it’s sure to cut through the clutter. Your best customers will appreciate your thoughtfulness, and they’re likely to tell others about you as well. That word-of-mouth promotion is priceless.
USE THESE TIPS AND MAKE THIS A JOYFUL—AND PROFITABLE—EASTER!