Father’s Day may not be the biggest floral holiday of the year, but that doesn’t mean it can’t be profitable! So many people have a hard time figuring out what to do for Dad on this special day; you can help them out by showing them how flowers are the perfect gift. Here are a few ideas to help you do just that:
- Design Unique Father’s Day Arrangements
While red and white roses are the traditional and official flowers of Father’s Day, you can change it up with some unique arrangements. Feature flowers like gerberas, lilies, sunflowers, and chrysanthemums. Create distinctive shapes or place them in unusual containers. Promote your special arrangements on your website and across social media to create a buzz.
- Bundle Father’s Day Gifts
If we’ve said it once, we’ve said it a million times: Bundle! For Father’s Day, you could bundle a floral arrangement with a personalized mug, cushion, or picture frame. You could also create a gourmet food bundle or a grilling bundle; the ideas are as unlimited as your imagination. Bundles will increase sales and add to your profits, so they’re always a great idea.
- Partner with Local Businesses
Another interesting way to increase Father’s Day sales is to partner with a local business and offer a Father’s Day package. For example, if you know a local bakery, team up with them and offer a “Flowers and Cake for Dad” package. And here’s a bonus: When you partner with another business, you can split the delivery duties, saving you both time and money!
- Create Father’s Day Quote Cards
Wow your customers by offering enclosure cards featuring beautiful quotes about fathers. It’s easy to create these cards, and they’ll make your customers feel that you’re going the extra mile to help them make their dads feel special. That means everything in terms of customer loyalty and retention.
- Offer a Variety of Delivery Options
Same-day, next-day, or express delivery can mean the difference between a customer purchasing from you or another florist, particularly for a special occasion like Father’s Day. Offer as many delivery options as you can and promote them clearly on your website.
- Send Email Reminders
Father’s Day is a great time to remind your customers that flowers make a wonderful gift. Send out a simple reminder a few weeks out, then each week up to Father’s Day. Promote your unique arrangements, your bundles, and any special promotions. To make this as streamlined as possible, create a simple Father’s Day Gift Guide that you can email to your customers and feature on your website as well.
With these simple tips, you can take your Father’s Day sales to a whole new level this year. Good luck!
